Belk Fashions an Analytics-driven Solution Worth Millions in Bottom-line Value

Belk partnered with Antuit to build an end-to-end solution backed by a single analytical foundation. Antuit's demand forecasting solution, built on the SAS analytical toolset, was implemented across all of Belk’s planning and fulfillment functions, including financial planning, allocation, and replenishment. This solution provided Belk with one enterprise demand signal feeding into each function, ensuring consistent decision-making across the organization. The forecast now accounts for seasonality, promotions, events, and other relevant variables, resulting in a stable and accurate forecast. The company has automated the calculation of replenishment orders with confidence. Accurate financial forecasts allow Belk’s merchants to plan future product purchases by vendor and allocate appropriate amounts of product to each store to maximize sell-through. During the open-to-buy process, reliable forecasts enable merchants to make better and faster business decisions and react quickly to emerging trends. To achieve a seamless, sustainable, and scalable process, Antuit integrated its solution with SAS Planning, Oracle Replenishment and Allocation, and Belk’s internal Assortment Planning system.