Tableau Case Studies Belcorp's Transformation: Creating a Data-Driven Culture with IoT

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	Belcorp's Transformation: Creating a Data-Driven Culture with IoT Tableau

Belcorp's Transformation: Creating a Data-Driven Culture with IoT

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization Sensors - Level Sensors
Applicable Industries	Consumer Goods Education
Applicable Functions	Procurement Product Research & Development
Use Cases	Last Mile Delivery Virtual Training
Services	Training
Challenge	Belcorp, a leading beauty and cosmetics company in Latin America, was facing a challenge in its business intelligence model. The company was struggling with a high demand for business cases and was seeking solutions to empower its business areas and generate immediate responses to questions that previously took weeks to address. The traditional BI model was not serving the company's needs, and there was a need for a tool that could introduce the Self Service BI concept at Belcorp. This was part of the digital transformation initiated by the company's CTO & CDO, Venkat Gopalan. The company was also looking to involve its business areas in the selection of the new BI tool, a first in the company's history. Read More
About Customer	Belcorp is a Peruvian company with a presence in 13 countries and earnings in excess of one billion dollars. The company operates in the beauty and cosmetics segments and is primarily targeted at a female audience. Its leadership, headed by CEO Erika Herrero Bettarel, emphasizes female empowerment as a key ingredient in the essence of its three brands: Ésika, L’Bel, and Cyzone. Belcorp has undergone a significant evolution in recent years, with a full redesign of its Business Intelligence model. The company's continuous two-digit annual growth is attributed in part to this transformation. Read More
Solution	Belcorp decided to abandon the traditional BI model and chose Tableau as the visualization platform to head up the project. This was part of the company's initiative to create a solid data culture and invest in analytical training for each of its employees through its Data Academy. The Data Academy aimed to empower its various business areas with deep-seated analytical knowledge. The company also launched a training program focused on upskilling and reskilling to improve and develop key skills for future success. The training program was designed with specific objectives and roles for each learning level, from Data Literate Consumers to Analytics Experts. To train these professionals, Belcorp partnered with the specialized education firm Udacity. The company also promoted a data-driven culture through gamification, motivating employees to participate in different events, talks, and challenges. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Sensors - Level Sensors

Applicable Industries

Consumer Goods

Education

Applicable Functions

Procurement

Product Research & Development

Use Cases

Last Mile Delivery

Virtual Training

Services

Training

Challenge

Belcorp, a leading beauty and cosmetics company in Latin America, was facing a challenge in its business intelligence model. The company was struggling with a high demand for business cases and was seeking solutions to empower its business areas and generate immediate responses to questions that previously took weeks to address. The traditional BI model was not serving the company's needs, and there was a need for a tool that could introduce the Self Service BI concept at Belcorp. This was part of the digital transformation initiated by the company's CTO & CDO, Venkat Gopalan. The company was also looking to involve its business areas in the selection of the new BI tool, a first in the company's history.

About Customer

Belcorp is a Peruvian company with a presence in 13 countries and earnings in excess of one billion dollars. The company operates in the beauty and cosmetics segments and is primarily targeted at a female audience. Its leadership, headed by CEO Erika Herrero Bettarel, emphasizes female empowerment as a key ingredient in the essence of its three brands: Ésika, L’Bel, and Cyzone. Belcorp has undergone a significant evolution in recent years, with a full redesign of its Business Intelligence model. The company's continuous two-digit annual growth is attributed in part to this transformation.

Solution

Belcorp decided to abandon the traditional BI model and chose Tableau as the visualization platform to head up the project. This was part of the company's initiative to create a solid data culture and invest in analytical training for each of its employees through its Data Academy. The Data Academy aimed to empower its various business areas with deep-seated analytical knowledge. The company also launched a training program focused on upskilling and reskilling to improve and develop key skills for future success. The training program was designed with specific objectives and roles for each learning level, from Data Literate Consumers to Analytics Experts. To train these professionals, Belcorp partnered with the specialized education firm Udacity. The company also promoted a data-driven culture through gamification, motivating employees to participate in different events, talks, and challenges.

Impact #1	The implementation of the Belcorp Data Academy and the adoption of Tableau as the company's analytical platform have revolutionized decision-making in the corporation. Projects that used to take months are now completed in just a few hours. The company has also seen an increase in the frequency of use and adoption of new ways of working for data analysis. This has created new technical challenges for the team of Data Engineers, who had to completely rethink the data model and architecture to support this transformation. The company has also seen a high level of participation in the events created by the Belcorp Data Academy, fostering a data-driven mindset among its employees. The company is now moving forward on its path to becoming a Data-Driven Company, promoting the application of learned concepts and fostering data-based decision-making in its employees in their day-to-day work.

Impact #1

The implementation of the Belcorp Data Academy and the adoption of Tableau as the company's analytical platform have revolutionized decision-making in the corporation. Projects that used to take months are now completed in just a few hours. The company has also seen an increase in the frequency of use and adoption of new ways of working for data analysis. This has created new technical challenges for the team of Data Engineers, who had to completely rethink the data model and architecture to support this transformation. The company has also seen a high level of participation in the events created by the Belcorp Data Academy, fostering a data-driven mindset among its employees. The company is now moving forward on its path to becoming a Data-Driven Company, promoting the application of learned concepts and fostering data-based decision-making in its employees in their day-to-day work.

Benefit #1	Training of over 2,000 employees with basic concepts in the Data Literate Consumer role.
Benefit #2	Creation of the Data Academy community in Workplace with over 1,500 people.
Benefit #3	Organization of the first Artificial Intelligence event which brought together over 1,700 employees.

Benefit #1

Training of over 2,000 employees with basic concepts in the Data Literate Consumer role.

Benefit #2

Creation of the Data Academy community in Workplace with over 1,500 people.

Benefit #3

Organization of the first Artificial Intelligence event which brought together over 1,700 employees.

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Overview

Belcorp's Transformation: Creating a Data-Driven Culture with IoT

Operational Impact

Quantitative Benefit