ClicData Case Studies Beeby Clark+Meyler Implements ClicData for Agile Reporting & Analytics

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	Beeby Clark+Meyler Implements ClicData for Agile Reporting & Analytics ClicData

Beeby Clark+Meyler Implements ClicData for Agile Reporting & Analytics

ClicData

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Beeby Clark+Meyler, a New York-based marketing agency, was in need of an effective data visualization solution to provide actionable reports to their clients. The solution needed to cover all marketing endeavors of the agency, from website management to SEO, social campaigns, paid search, etc. The data was primarily sourced from Google Analytics but also pulled from many other analytical tools. A major challenge was that the data didn't arrive formatted the same way every time; sometimes it was even hard to capture. The agency also needed dashboards to function as working internal reports to highlight KPIs that would help them monitor and optimize campaign parameters in real time. Read More
About Customer	Beeby Clark+Meyler is a New-York based marketing agency that provides strategies and digital content to customers from all sectors. Over time, Beeby Clark+Meyler has helped major brands and mobile apps get noticed with interactive websites, effective online advertising programs and social campaigns. The agency approached ClicData with the need for an effective data visualization solution to provide actionable reports to their clients. The solution would need to cover all marketing endeavors of Beeby Clark+Meyler: from website management to SEO, social campaigns, paid search, etc. Read More
Solution	Working closely with the ClicData consulting team, Beeby Clark+Meyler achieved a fast, high-quality implementation of ClicData, and was able to meet all the project objectives on time and on budget. The reporting solution was initially promised to the clients and met their expectations successfully. After looking at Tableau, Zoho and several other dashboard solutions, the agency felt that ClicData’s product was intuitive and easy to get something up and running. ClicData also turned out to be very cost effective. All relevant marketing KPIs are tracked with ClicData. Customer dashboards are mostly focused on programs and campaign results over time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Beeby Clark+Meyler, a New York-based marketing agency, was in need of an effective data visualization solution to provide actionable reports to their clients. The solution needed to cover all marketing endeavors of the agency, from website management to SEO, social campaigns, paid search, etc. The data was primarily sourced from Google Analytics but also pulled from many other analytical tools. A major challenge was that the data didn't arrive formatted the same way every time; sometimes it was even hard to capture. The agency also needed dashboards to function as working internal reports to highlight KPIs that would help them monitor and optimize campaign parameters in real time.

About Customer

Beeby Clark+Meyler is a New-York based marketing agency that provides strategies and digital content to customers from all sectors. Over time, Beeby Clark+Meyler has helped major brands and mobile apps get noticed with interactive websites, effective online advertising programs and social campaigns. The agency approached ClicData with the need for an effective data visualization solution to provide actionable reports to their clients. The solution would need to cover all marketing endeavors of Beeby Clark+Meyler: from website management to SEO, social campaigns, paid search, etc.

Solution

Working closely with the ClicData consulting team, Beeby Clark+Meyler achieved a fast, high-quality implementation of ClicData, and was able to meet all the project objectives on time and on budget. The reporting solution was initially promised to the clients and met their expectations successfully. After looking at Tableau, Zoho and several other dashboard solutions, the agency felt that ClicData’s product was intuitive and easy to get something up and running. ClicData also turned out to be very cost effective. All relevant marketing KPIs are tracked with ClicData. Customer dashboards are mostly focused on programs and campaign results over time.

Impact #1	Data is updated automatically for all sources
Impact #2	Faster report creation, freeing up time for the analysts to focus on their job
Impact #3	25% of Beeby Clark+Meyler clients are now using ClicData and they’re looking to expand to the whole client base as quickly as possible.

Impact #1

Data is updated automatically for all sources

Impact #2

Faster report creation, freeing up time for the analysts to focus on their job

Impact #3

25% of Beeby Clark+Meyler clients are now using ClicData and they’re looking to expand to the whole client base as quickly as possible.

Benefit #1	25% of Beeby Clark+Meyler clients are now using ClicData

Benefit #1

25% of Beeby Clark+Meyler clients are now using ClicData

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Overview

Beeby Clark+Meyler Implements ClicData for Agile Reporting & Analytics

Operational Impact

Quantitative Benefit