Foursquare Case Studies Barcode's Success with Foursquare Ads

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	Barcode's Success with Foursquare Ads Foursquare

Barcode's Success with Foursquare Ads

Foursquare

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Challenge	Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community. Read More
About Customer	Barcode is a restaurant, bar, and nightclub in Washington DC. They cater to a wide range of customers, including locals and tourists. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising but found Foursquare works best for attracting customers who are on-the-go. Read More
Solution	Barcode decided to use Foursquare Ads to attract new customers. Foursquare is a location technology platform dedicated to improving how people move through the real world. They found that Foursquare works best for attracting customers who are on-the-go. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Challenge

Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.

About Customer

Barcode is a restaurant, bar, and nightclub in Washington DC. They cater to a wide range of customers, including locals and tourists. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising but found Foursquare works best for attracting customers who are on-the-go.

Solution

Barcode decided to use Foursquare Ads to attract new customers. Foursquare is a location technology platform dedicated to improving how people move through the real world. They found that Foursquare works best for attracting customers who are on-the-go. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.

Impact #1	Barcode has been able to attract new customers who are traveling to DC, staying for a short while, or just passing through using Foursquare Ads.
Impact #2	They have found that Foursquare works best for attracting customers who are on-the-go.
Impact #3	The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads.

Impact #1

Barcode has been able to attract new customers who are traveling to DC, staying for a short while, or just passing through using Foursquare Ads.

Impact #2

They have found that Foursquare works best for attracting customers who are on-the-go.

Impact #3

The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads.

Benefit #1	Amount paid per customer visit $3.76
Benefit #2	Avg. customer spend per visit $20.00
Benefit #3	Return on investment 432%

Benefit #1

Amount paid per customer visit $3.76

Benefit #2

Avg. customer spend per visit $20.00

Benefit #3

Return on investment 432%

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Overview

Barcode's Success with Foursquare Ads

Operational Impact

Quantitative Benefit