Banlinea: Leveraging Google Cloud for Innovation in Colombian Financial E-transactions

Banlinea, a Colombian fintech company, was in search of robust technologies to leverage data for its digital transformation and online sale of financial products. The company aimed to change people's lives by helping them make better financial decisions. To achieve this, it needed to understand users' behaviors using digital tools. However, it was critical for Banlinea to have a robust infrastructure that provided the necessary security and certifications to assure its customers. The company also needed the ability to scale its products globally and required new data analysis tools to detect patterns from people's behaviors to develop products that meet their financial needs. Furthermore, Banlinea needed a technology that was not limited to a single type or brand, allowing for versatility, capacity, and scalability regardless of the increasing number of simultaneous customers. Business challenges included quick responsiveness in the development of its products, timely delivery of information, and a high level of security.

Banlinea is a Colombian fintech company that specializes in digital transformation and online sale of financial products. The company aims to change people's lives by helping them make better financial decisions. It uses digital tools to understand users' behaviors and develop products that meet their financial needs. The Banlinea team is composed of over 60 employees working in Bogota and Mexico City offices, providing services across Latin America. One of the apps developed by Banlinea, Connect, takes the products offered by financial entities to a digital environment that is closer and more friendly for customers, who now have the opportunity to avoid visiting physical branches or standing in long queues.