Unifonic Case Studies Banking on the Go

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	Banking on the Go Unifonic

Banking on the Go

Unifonic

Technology Category	Application Infrastructure & Middleware - API Integration & Management Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation
Services	System Integration
Challenge	In the digital era, customers want to easily communicate with businesses in the same way they access their services on demand. Despite the rise of various digital communication platforms, SMS still plays a vital role in helping digital organisations stay in touch with their users. For Arab National Bank, SMS is fundamental to the overall mobile banking experience. The bank utilises several flexible tools to extract data and insights during a customer’s journey. However, the bank needed a way to integrate SMS into its internal CRM system to improve its operational efficiencies and enhance customer experiences. Read More
About Customer	Arab National Bank is a major financial institution headquartered in Saudi Arabia. The bank has developed internal solutions, from surveys to user experience monitoring, to ensure customer experiences. This includes its mobile banking app – ANB Mobile, which allows customers to do full-fledged banking transactions conveniently from their smartphones. The bank is committed to ensuring optimal customer experiences and is constantly seeking ways to elevate these experiences. It has been working with Unifonic, a customer engagement platform, for the past four years. Read More
Solution	To improve its operational efficiencies and enhance customer experiences, Arab National Bank integrated SMS into its internal CRM system. The bank selected Unifonic, a customer engagement platform that enables the bank to offer seamless omnichannel client journeys. Established in 2006 in Riyadh, Saudi Arabia, Unifonic offers SMS, voice, and WhatsApp communication services to large enterprises across the Middle East and North Africa. The company helps organisations unify communication channels for enriched customer experiences and streamlines conversations at all touchpoints throughout the customer journey. It provides solutions to maximise customer engagement, optimise communication ROI, and improve customer experiences. Arab National Bank has recently availed Unifonic’s new monitoring service. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Services

System Integration

Challenge

In the digital era, customers want to easily communicate with businesses in the same way they access their services on demand. Despite the rise of various digital communication platforms, SMS still plays a vital role in helping digital organisations stay in touch with their users. For Arab National Bank, SMS is fundamental to the overall mobile banking experience. The bank utilises several flexible tools to extract data and insights during a customer’s journey. However, the bank needed a way to integrate SMS into its internal CRM system to improve its operational efficiencies and enhance customer experiences.

About Customer

Arab National Bank is a major financial institution headquartered in Saudi Arabia. The bank has developed internal solutions, from surveys to user experience monitoring, to ensure customer experiences. This includes its mobile banking app – ANB Mobile, which allows customers to do full-fledged banking transactions conveniently from their smartphones. The bank is committed to ensuring optimal customer experiences and is constantly seeking ways to elevate these experiences. It has been working with Unifonic, a customer engagement platform, for the past four years.

Solution

To improve its operational efficiencies and enhance customer experiences, Arab National Bank integrated SMS into its internal CRM system. The bank selected Unifonic, a customer engagement platform that enables the bank to offer seamless omnichannel client journeys. Established in 2006 in Riyadh, Saudi Arabia, Unifonic offers SMS, voice, and WhatsApp communication services to large enterprises across the Middle East and North Africa. The company helps organisations unify communication channels for enriched customer experiences and streamlines conversations at all touchpoints throughout the customer journey. It provides solutions to maximise customer engagement, optimise communication ROI, and improve customer experiences. Arab National Bank has recently availed Unifonic’s new monitoring service.

Impact #1	Integration of SMS into the bank’s internal CRM system has greatly improved operational efficiencies.
Impact #2	The bank is able to offer seamless omnichannel client journeys through the use of Unifonic’s customer engagement platform.
Impact #3	The bank has maximised customer engagement, optimised communication ROI, and improved customer experiences.

Impact #1

Integration of SMS into the bank’s internal CRM system has greatly improved operational efficiencies.

Impact #2

The bank is able to offer seamless omnichannel client journeys through the use of Unifonic’s customer engagement platform.

Impact #3

The bank has maximised customer engagement, optimised communication ROI, and improved customer experiences.

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Overview

Banking on the Go

Operational Impact