Infobip
Case Studies
BankBazaar Boosts Customer Engagement with RCS Business Messaging
Overview
BankBazaar Boosts Customer Engagement with RCS Business MessagingInfobip |
Networks & Connectivity - 5G | |
Finance & Insurance | |
Sales & Marketing | |
Operational Impact
The implementation of RCS Business Messaging significantly improved BankBazaar's customer engagement and ROI. The company was able to send several campaigns to their existing customer base, inviting them to install the BankBazaar application and check their credit score. The use of RCS messages with images and links led customers directly to the app, enhancing the user experience and increasing engagement. As the team became more familiar with the new channel, they began to further leverage RCS capabilities, using gif images to further boost the CTR. The success of RCS Business Messaging demonstrates its potential as an effective communication channel for digitally advanced customers. | |
Quantitative Benefit
BankBazaar sent over 70 million RCS messages in just a few days. | |
The click-through rate (CTR) for RCS messages was around 80% higher compared to previous SMS campaigns. | |
After further experimentation and utilization of RCS capabilities, BankBazaar achieved a 130% higher CTR with RCS. | |