Bandwidth Case Studies Bandwidth Helps ParentSquare Build Voice Notifications into its Offering
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Bandwidth Helps ParentSquare Build Voice Notifications into its Offering

Bandwidth
Application Infrastructure & Middleware - API Integration & Management
Education
Public Warning & Emergency Response
Remote Collaboration
Cloud Planning, Design & Implementation Services
System Integration
ParentSquare, a web-based platform for school-to-home communication, faced a challenge in ensuring the delivery of important messages to every parent. The company's clients, school districts nationwide, were struggling to reach parents and guardians who were less tech-savvy or not mobile-connected. These individuals often missed communications because they were not read in time or completely overlooked. ParentSquare needed a partner that could help it quickly and easily integrate voice notifications into its offering and help school districts increase their capacity for communicating with every parent, at any time of day. Another requirement was that the school districts could send out voice notifications from the school’s active and established phone numbers.
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ParentSquare is a simple and secure web-based platform for school-to-home communication. The two-way messaging, online participation and simple user interface keeps parents, teachers and other staff members connected and engaged, creating a vibrant school community. The company's clients are school districts across the United States. These school districts were facing challenges in ensuring the delivery of important messages to every parent, particularly those who were less tech-savvy or not mobile-connected.
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ParentSquare partnered with Bandwidth, a communications API provider, to implement voice calling into its Smart Alerts technology. Bandwidth provided ParentSquare with phone numbers in each school district’s area code and used pre-existing school numbers in the caller ID. This helped in communicating with parents, who were more likely to pay attention to a call originating from a known number. ParentSquare used Bandwidth’s XML programming language to ensure voice messages were sent out to parents in a highly customizable manner. This gave districts the flexibility to program messages in different languages and implement various if/then scenarios to ensure optimum delivery. Since Bandwidth owns a nationwide network and the API platforms through which messaging is scheduled, ParentSquare was able to easily scale to deliver all the school districts’ messages on time, every time.
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ParentSquare was able to quickly implement the technology required to enable voice notifications as part of its Smart Alert technology.
The company was pleased with Bandwidth’s simple and fast implementation process, speed of service delivery, and flexibility when it came to call traffic volume.
The use of Bandwidth’s XML programming language allowed for highly customizable voice messages, giving districts the flexibility to program messages in different languages and implement various if/then scenarios to ensure optimum delivery.
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