Bandwidth Case Studies Bandwidth Communications APIs Help BoomTown CRM Seamlessly Integrate Text Messaging

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	Bandwidth Communications APIs Help BoomTown CRM Seamlessly Integrate Text Messaging Bandwidth

Bandwidth Communications APIs Help BoomTown CRM Seamlessly Integrate Text Messaging

Bandwidth

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	BoomTown, a CRM platform for the real estate industry, was facing a challenge where a significant portion of communication between realtors and leads was happening outside of the CRM, specifically through text messages on personal cell phones. This presented two major business challenges. First, there was limited tracking capability. Unless a text interaction was manually logged into the CRM, there was no official record of it happening. This meant limited sharing of historical data among team members and the inability to accurately measure an agent’s response time and overall performance. Second, there was a limited ability to share best practices. BoomTown prides itself on delivering up-to-the-hour best practices data and advice to the real estate industry. With a large chunk of data missing from user reports, analyzing response rates for best practice indicators was a challenge. Read More
About Customer	BoomTown is a Customer Relationship Management (CRM) platform for the real estate industry. Brokerages trust BoomTown to help them close more deals and grow their business by providing them with all the software and services they need from first click to closing—all in one package. The BoomTown software delivers back-end website development tools, automated marketing tools, predictive intelligence and success management as part of its standard offering, as well as hands on support for brokerages every step of the way. Read More
Solution	BoomTown partnered with Bandwidth to integrate text messaging into their CRM platform. Bandwidth, a communications API provider, offered local-area phone numbers for BoomTown's agents and delivered a supportive and cooperative experience as BoomTown launched this new feature. Bandwidth also provided easy-to-use software and tools to get up and running fast. Bandwidth worked closely with BoomTown to find and deliver phone numbers where BoomTown agents operate. This integration allowed all texts to flow through the BoomTown software, ensuring that anything that happens within that phone number now gets logged within the system. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

BoomTown, a CRM platform for the real estate industry, was facing a challenge where a significant portion of communication between realtors and leads was happening outside of the CRM, specifically through text messages on personal cell phones. This presented two major business challenges. First, there was limited tracking capability. Unless a text interaction was manually logged into the CRM, there was no official record of it happening. This meant limited sharing of historical data among team members and the inability to accurately measure an agent’s response time and overall performance. Second, there was a limited ability to share best practices. BoomTown prides itself on delivering up-to-the-hour best practices data and advice to the real estate industry. With a large chunk of data missing from user reports, analyzing response rates for best practice indicators was a challenge.

About Customer

BoomTown is a Customer Relationship Management (CRM) platform for the real estate industry. Brokerages trust BoomTown to help them close more deals and grow their business by providing them with all the software and services they need from first click to closing—all in one package. The BoomTown software delivers back-end website development tools, automated marketing tools, predictive intelligence and success management as part of its standard offering, as well as hands on support for brokerages every step of the way.

Solution

BoomTown partnered with Bandwidth to integrate text messaging into their CRM platform. Bandwidth, a communications API provider, offered local-area phone numbers for BoomTown's agents and delivered a supportive and cooperative experience as BoomTown launched this new feature. Bandwidth also provided easy-to-use software and tools to get up and running fast. Bandwidth worked closely with BoomTown to find and deliver phone numbers where BoomTown agents operate. This integration allowed all texts to flow through the BoomTown software, ensuring that anything that happens within that phone number now gets logged within the system.

Impact #1	Greater accountability for the agents as all client interactions are now captured in one place.
Impact #2	Ability for BoomTown to track best practices as all data is now available in the system.
Impact #3	Easy for agents to secure a 'BoomTown phone number' that fits their local market and area code.

Impact #1

Greater accountability for the agents as all client interactions are now captured in one place.

Impact #2

Ability for BoomTown to track best practices as all data is now available in the system.

Impact #3

Easy for agents to secure a 'BoomTown phone number' that fits their local market and area code.

Benefit #1	Most of BoomTown’s brokers have elected to enable the texting feature since it rolled out in Q2 2015.

Benefit #1

Most of BoomTown’s brokers have elected to enable the texting feature since it rolled out in Q2 2015.

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Overview

Bandwidth Communications APIs Help BoomTown CRM Seamlessly Integrate Text Messaging

Operational Impact

Quantitative Benefit