Twilio
Case Studies
Bandsintown Enhances User Experience with Twilio SendGrid
Overview
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Bandsintown Enhances User Experience with Twilio SendGridTwilio |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Platform as a Service (PaaS) - Application Development Platforms | |
Transportation | |
Logistics & Transportation | |
Last Mile Delivery Leasing Finance Automation | |
System Integration | |
Operational Impact
The implementation of Twilio SendGrid’s Email API has significantly improved Bandsintown's operational efficiency. The platform has been able to manage a massive email program, sending out more than a billion emails a year. The automation of email notifications announcing live shows and streams has been seamless, with the platform able to queue batches of emails targeting individual recipients, segmented by audience and location. Despite a shift from in-person events, email engagement has increased significantly. Personalized email alerts have performed above industry standards, with some unique open rates reaching 27%. Bandsintown has also been able to reliably deliver emails at scale to more than 60 million active users without falling into spam traps or damaging its sender reputation. | |
Quantitative Benefit
99% average email delivery rate | |
27% unique email open rates | |
Over 60 million active users | |