Twilio Case Studies Bandsintown Enhances User Experience with Twilio SendGrid

	Bandsintown Enhances User Experience with Twilio SendGrid Twilio

Bandsintown Enhances User Experience with Twilio SendGrid

Twilio

Technology Category	Infrastructure as a Service (IaaS) - Virtual Private Cloud Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Leasing Finance Automation
Services	System Integration
Challenge	Bandsintown, a concert discovery platform, primarily interacts with its users through email. The company needed a reliable and efficient way to send personalized, location and preference-based recommendations to its users. The challenge was to manage a massive email program that sends out more than a billion emails a year, especially with the rise of virtual concerts. The platform needed to aggregate livestream events and spread the word via email, allowing artists to announce their performances. The company also needed to send automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. The challenge was to ensure these emails were delivered timely and efficiently without falling into spam traps or damaging the sender's reputation. Read More
About Customer	Bandsintown is a concert discovery platform that connects fans to their favorite artists. The platform primarily interacts with its users through email, sending personalized, location and preference-based recommendations. Bandsintown has a massive email program, sending out more than a billion emails a year. The platform aggregates livestream events and allows artists to announce their performances. Bandsintown also sends automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. The company has over 60 million active users and operates on a global scale. Read More
Solution	Bandsintown adopted Twilio SendGrid’s Email API to manage its email program. SendGrid facilitated a smooth automation for email notifications announcing live shows and streams. It enabled the platform to queue batches of emails targeting individual recipients, segmented by audience and location. Bandsintown used SendGrid’s email API to send automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. SendGrid also provided tools to help the platform avoid falling into spam traps or damaging its sender reputation. As a result, Bandsintown was able to reliably deliver emails at scale to more than 60 million active users. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Virtual Private Cloud

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Leasing Finance Automation

Services

System Integration

Challenge

Bandsintown, a concert discovery platform, primarily interacts with its users through email. The company needed a reliable and efficient way to send personalized, location and preference-based recommendations to its users. The challenge was to manage a massive email program that sends out more than a billion emails a year, especially with the rise of virtual concerts. The platform needed to aggregate livestream events and spread the word via email, allowing artists to announce their performances. The company also needed to send automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. The challenge was to ensure these emails were delivered timely and efficiently without falling into spam traps or damaging the sender's reputation.

About Customer

Bandsintown is a concert discovery platform that connects fans to their favorite artists. The platform primarily interacts with its users through email, sending personalized, location and preference-based recommendations. Bandsintown has a massive email program, sending out more than a billion emails a year. The platform aggregates livestream events and allows artists to announce their performances. Bandsintown also sends automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. The company has over 60 million active users and operates on a global scale.

Solution

Bandsintown adopted Twilio SendGrid’s Email API to manage its email program. SendGrid facilitated a smooth automation for email notifications announcing live shows and streams. It enabled the platform to queue batches of emails targeting individual recipients, segmented by audience and location. Bandsintown used SendGrid’s email API to send automated weekly digests, alerting fans when their favorite artists’ shows are happening near them. SendGrid also provided tools to help the platform avoid falling into spam traps or damaging its sender reputation. As a result, Bandsintown was able to reliably deliver emails at scale to more than 60 million active users.

Impact #1	The implementation of Twilio SendGrid’s Email API has significantly improved Bandsintown's operational efficiency. The platform has been able to manage a massive email program, sending out more than a billion emails a year. The automation of email notifications announcing live shows and streams has been seamless, with the platform able to queue batches of emails targeting individual recipients, segmented by audience and location. Despite a shift from in-person events, email engagement has increased significantly. Personalized email alerts have performed above industry standards, with some unique open rates reaching 27%. Bandsintown has also been able to reliably deliver emails at scale to more than 60 million active users without falling into spam traps or damaging its sender reputation.

Impact #1

The implementation of Twilio SendGrid’s Email API has significantly improved Bandsintown's operational efficiency. The platform has been able to manage a massive email program, sending out more than a billion emails a year. The automation of email notifications announcing live shows and streams has been seamless, with the platform able to queue batches of emails targeting individual recipients, segmented by audience and location. Despite a shift from in-person events, email engagement has increased significantly. Personalized email alerts have performed above industry standards, with some unique open rates reaching 27%. Bandsintown has also been able to reliably deliver emails at scale to more than 60 million active users without falling into spam traps or damaging its sender reputation.

Benefit #1	99% average email delivery rate
Benefit #2	27% unique email open rates
Benefit #3	Over 60 million active users

Benefit #1

99% average email delivery rate

Benefit #2

27% unique email open rates

Benefit #3

Over 60 million active users

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Overview

Bandsintown Enhances User Experience with Twilio SendGrid

Operational Impact

Quantitative Benefit