Acoustic Case Studies Banco Supervielle: Delivering Personalized Banking with IoT

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	Banco Supervielle: Delivering Personalized Banking with IoT Acoustic

Banco Supervielle: Delivering Personalized Banking with IoT

Acoustic

Technology Category	Automation & Control - Human Machine Interface (HMI) Sensors - Acoustic Sensors
Applicable Industries	Education Finance & Insurance
Applicable Functions	Human Resources Maintenance
Use Cases	Predictive Maintenance Time Sensitive Networking
Services	System Integration Training
Challenge	Banco Supervielle, the 7th largest private bank in Argentina, was seeking to improve its content management system (CMS) for two main reasons. Firstly, the bank was in a constant search for cost-saving efficiencies in content creation, and a more automated CMS could expedite the work and reduce the required resources. Secondly, the bank aimed to enhance the customer experience and enrollment by facilitating smoother transactions and providing more engaging, customized content. However, the bank's outdated CMS, which required separate content for all channels and lacked an easy-to-use user interface (UI) for their non-technical editors, was a significant obstacle. This outdated system made the workflow unnecessarily difficult for the editors and slowed the routine work if it needed to go through the developers. The bank also needed speedy and granular access to all content, as well as uptime for the SaaS tool used to create components such as front-end frameworks. A third major challenge emerged later: the need for speedy content updates, which became apparent with the arrival of COVID-19. Read More
About Customer	Banco Supervielle is the 7th largest private bank in Argentina by loans and the 10th among public banks. It has a long history in the Argentine financial system with 130 years operating in the country, and a leading competitive position in certain attractive market segments. The Bank offers various financial products and services, including: Accounts Service, Asset Management, Car Loans, Collections, Credit Cards, Digital Wallet, Insurance, Investment Banking, and more services for personal banking and companies. The bank was looking for a more efficient and innovative content management system to improve customer experience and enrollment by enabling smoother transactions and serving up more engaging, customized content. Read More
Solution	To overcome these challenges, Banco Supervielle decided to enhance its customer engagement program using Acoustic Content and Shutterstock. Acoustic Content, a cloud-based, hybrid CMS, provided the expected level of security and an elegant application programming interface (API), helping marketers and editors build engaging digital experiences quickly and easily across all channels. The CMS also brought new capabilities, such as the ability to quickly add new designs and front-end developments, and then enable extensive user testing of new programs before their launch. The integration of Shutterstock within Content delivered tremendous efficiency in image selection. The CMS's 'headless' design allowed the same content and assets to be automatically used in website pages, online banking and mobile apps, email templates, and investment research reports. This eliminated the need for duplicate coding or duplicate storage of content files. The bank also gained a central repository — a 'single source of truth' — for all its content, so that any front-end developer working on any channel could make updates quickly and publish them immediately. Read More Log in to view content
Contents

Technology Category

Automation & Control - Human Machine Interface (HMI)

Sensors - Acoustic Sensors

Applicable Industries

Education

Finance & Insurance

Applicable Functions

Human Resources

Maintenance

Use Cases

Predictive Maintenance

Time Sensitive Networking

Services

System Integration

Training

Challenge

Banco Supervielle, the 7th largest private bank in Argentina, was seeking to improve its content management system (CMS) for two main reasons. Firstly, the bank was in a constant search for cost-saving efficiencies in content creation, and a more automated CMS could expedite the work and reduce the required resources. Secondly, the bank aimed to enhance the customer experience and enrollment by facilitating smoother transactions and providing more engaging, customized content. However, the bank's outdated CMS, which required separate content for all channels and lacked an easy-to-use user interface (UI) for their non-technical editors, was a significant obstacle. This outdated system made the workflow unnecessarily difficult for the editors and slowed the routine work if it needed to go through the developers. The bank also needed speedy and granular access to all content, as well as uptime for the SaaS tool used to create components such as front-end frameworks. A third major challenge emerged later: the need for speedy content updates, which became apparent with the arrival of COVID-19.

About Customer

Banco Supervielle is the 7th largest private bank in Argentina by loans and the 10th among public banks. It has a long history in the Argentine financial system with 130 years operating in the country, and a leading competitive position in certain attractive market segments. The Bank offers various financial products and services, including: Accounts Service, Asset Management, Car Loans, Collections, Credit Cards, Digital Wallet, Insurance, Investment Banking, and more services for personal banking and companies. The bank was looking for a more efficient and innovative content management system to improve customer experience and enrollment by enabling smoother transactions and serving up more engaging, customized content.

Solution

To overcome these challenges, Banco Supervielle decided to enhance its customer engagement program using Acoustic Content and Shutterstock. Acoustic Content, a cloud-based, hybrid CMS, provided the expected level of security and an elegant application programming interface (API), helping marketers and editors build engaging digital experiences quickly and easily across all channels. The CMS also brought new capabilities, such as the ability to quickly add new designs and front-end developments, and then enable extensive user testing of new programs before their launch. The integration of Shutterstock within Content delivered tremendous efficiency in image selection. The CMS's 'headless' design allowed the same content and assets to be automatically used in website pages, online banking and mobile apps, email templates, and investment research reports. This eliminated the need for duplicate coding or duplicate storage of content files. The bank also gained a central repository — a 'single source of truth' — for all its content, so that any front-end developer working on any channel could make updates quickly and publish them immediately.

Impact #1	The implementation of the new CMS has resulted in highly personalized content that boosts engagement. With the arrival of COVID-19, the bank was able to quickly adapt to the changing needs, including posting notices quickly, coordinating appointments on their website, and updating branch hours, availability, and requirements at a moment's notice. The bank was also able to transition customers from doing business at physical branches to digital interactions. The CMS has delivered the requested rapid time to market for communications, and in just hours, campaigns can be created, or marketing or legal content updated. The bank is now building a digital culture that makes full use of the CMS, with multiple departments using the same tools and interface and accessing the same digital asset library. This keeps the company's content consistent while enabling personalization, ensuring content remains on-brand while at the same time allowing for the changing needs of the business.

Impact #1

The implementation of the new CMS has resulted in highly personalized content that boosts engagement. With the arrival of COVID-19, the bank was able to quickly adapt to the changing needs, including posting notices quickly, coordinating appointments on their website, and updating branch hours, availability, and requirements at a moment's notice. The bank was also able to transition customers from doing business at physical branches to digital interactions. The CMS has delivered the requested rapid time to market for communications, and in just hours, campaigns can be created, or marketing or legal content updated. The bank is now building a digital culture that makes full use of the CMS, with multiple departments using the same tools and interface and accessing the same digital asset library. This keeps the company's content consistent while enabling personalization, ensuring content remains on-brand while at the same time allowing for the changing needs of the business.

Benefit #1	Reduced the size of the maintenance team, saving budget and redirecting vital staff to even more high-value tasks.
Benefit #2	Improved analytics on the public website.
Benefit #3	Increased customer interactions as visitors interact to a greater degree.

Benefit #1

Reduced the size of the maintenance team, saving budget and redirecting vital staff to even more high-value tasks.

Benefit #2

Improved analytics on the public website.

Benefit #3

Increased customer interactions as visitors interact to a greater degree.

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Overview

Banco Supervielle: Delivering Personalized Banking with IoT

Operational Impact

Quantitative Benefit