Google Cloud Platform
Case Studies
Banco de Crédito del Perú Boosts Digital Sales with One-Click Cross-Sell
Overview
Banco de Crédito del Perú Boosts Digital Sales with One-Click Cross-SellGoogle Cloud Platform |
Cybersecurity & Privacy - Identity & Authentication Management | |
Equipment & Machinery Finance & Insurance | |
Procurement Sales & Marketing | |
Tamper Detection Usage-Based Insurance | |
Cloud Planning, Design & Implementation Services Testing & Certification | |
Operational Impact
The implementation of the One-click cross-sell solution has not only boosted BCP's digital sales but also improved its operational efficiency and customer experience. The solution has enabled BCP to identify new entry points for cross-selling opportunities, thereby reducing sales funnels and friction in insurance purchasing processes. This has led to shorter, more effective processes and improved identification of customer intent. The solution also allows BCP to identify trends and better understand which products to offer its customers. In terms of security, the solution operates outside the bank's critical transaction systems, in a layer that does not use crucial customer data, ensuring customer data protection. The success of the One-click cross-sell with card insurance sales has prompted BCP to consider replicating the solution in its other digital products and assess similar use cases. | |
Quantitative Benefit
Doubled digital insurance sales in the first month of deployment | |
Insurance sales grew 70% in the first two months of deployment | |
Digital sales increased from 8% to 39% in less than a year | |