Bakers Delight Boosts Monthly Export Goals by 30% with Brandfolder's Content Automation

Bakers Delight, Australia’s most successful bakery franchise, faced a significant challenge with their incumbent, print-oriented, local marketing production system. The existing platform was difficult to use, especially for vital POS elements like basket labels. It was impossible to extract data from the system to demonstrate ROI, and the platform did not support marketing channels like social and digital. The franchise network was requesting over 1,800 custom scope artworks annually from the corporate local marketing team, leading to high quantities of off-brand collateral. The local marketing team was spending all their time producing artwork instead of planning and operationalizing local marketing with individual franchisees to improve sales and community connection and awareness. The lack of data available from the incumbent system and the fast turnaround required for individual artwork requests made it difficult to forecast workload.

Bakers Delight is Australia’s most successful bakery franchise, with over 540 locations across Australia and New Zealand. As a family-owned business, Bakers Delight prides itself on supporting small local family businesses in providing their local communities with delicious and nutritious bread, freshly baked each and every day. The company faced challenges with their existing marketing production system, which was print-oriented and difficult to use. The system did not support digital marketing channels and made it difficult to extract data for ROI analysis.