Domo Case Studies BacklotCars Drives More User Engagement With Domo

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	BacklotCars Drives More User Engagement With Domo Domo

BacklotCars Drives More User Engagement With Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Automotive
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	BacklotCars, an online marketplace platform for auto dealers, was looking for a way to collect and integrate data directly into their platform. The company wanted to provide users with easy and instant access to relevant insights to inform their deals, instead of having to request a manual report. The sales staff was using Domo to collect insights which they then shared with their specific auto dealer customers. However, this process still created an extra step of having to create and send out the report. Read More
About Customer	BacklotCars is a fast-growing startup that provides an online marketplace platform for auto dealers to buy and sell used vehicles wholesale. The platform allows dealers to transact on their schedules, eliminating the need for emails and calls to find the vehicles they need or to offload excess stock. Each interaction on the platform generates a wealth of rich data for both buyers and sellers. The company wanted to leverage this data to facilitate successful outcomes for both parties. Read More
Solution	BacklotCars implemented Domo Everywhere to help their auto dealer customers leverage data. Domo Everywhere allowed BacklotCars to share key data in real-time with customers without overburdening their sales staff. By enabling self-service, BacklotCars significantly improved its customer experience. Users could now access data at any time, understand where their sales were coming from and why. The maps feature was particularly popular as it showed customers who their followers were and the community of who is buying from who, building trust in the platform and marketplace as a whole. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Automotive

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

BacklotCars, an online marketplace platform for auto dealers, was looking for a way to collect and integrate data directly into their platform. The company wanted to provide users with easy and instant access to relevant insights to inform their deals, instead of having to request a manual report. The sales staff was using Domo to collect insights which they then shared with their specific auto dealer customers. However, this process still created an extra step of having to create and send out the report.

About Customer

BacklotCars is a fast-growing startup that provides an online marketplace platform for auto dealers to buy and sell used vehicles wholesale. The platform allows dealers to transact on their schedules, eliminating the need for emails and calls to find the vehicles they need or to offload excess stock. Each interaction on the platform generates a wealth of rich data for both buyers and sellers. The company wanted to leverage this data to facilitate successful outcomes for both parties.

Solution

BacklotCars implemented Domo Everywhere to help their auto dealer customers leverage data. Domo Everywhere allowed BacklotCars to share key data in real-time with customers without overburdening their sales staff. By enabling self-service, BacklotCars significantly improved its customer experience. Users could now access data at any time, understand where their sales were coming from and why. The maps feature was particularly popular as it showed customers who their followers were and the community of who is buying from who, building trust in the platform and marketplace as a whole.

Impact #1	BacklotCars was able to provide a level of transparency that was unheard of in the traditional, offline world of auto wholesaling, helping the company establish its market leadership.
Impact #2	The implementation of Domo Everywhere drove interaction with the platform, encouraging users to explore what they can do with their pricing strategies and geographic reach.
Impact #3	Users could now work with partners that are sometimes hundreds of miles away from their dealerships, rather than the traditional 20-30 mile radius they sold in before.

Impact #1

BacklotCars was able to provide a level of transparency that was unheard of in the traditional, offline world of auto wholesaling, helping the company establish its market leadership.

Impact #2

The implementation of Domo Everywhere drove interaction with the platform, encouraging users to explore what they can do with their pricing strategies and geographic reach.

Impact #3

Users could now work with partners that are sometimes hundreds of miles away from their dealerships, rather than the traditional 20-30 mile radius they sold in before.

Benefit #1	BacklotCars sees roughly 95% of its customers access data through Domo Everywhere on a monthly basis.

Benefit #1

BacklotCars sees roughly 95% of its customers access data through Domo Everywhere on a monthly basis.

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Overview

BacklotCars Drives More User Engagement With Domo

Operational Impact

Quantitative Benefit