Cleo Case Studies B2B Integration Puts Maple Leaf Farms Light Years Ahead of Competition
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B2B Integration Puts Maple Leaf Farms Light Years Ahead of Competition

Cleo
Application Infrastructure & Middleware - Data Exchange & Integration
Food & Beverage
Logistics & Transportation
Sales & Marketing
Inventory Management
Supply Chain Visibility
System Integration
Maple Leaf Farms, America’s premier producer of quality duck products, has thousands of customers, ranging in size and type from large retailers and food suppliers, to small Chinatown restaurants and markets. While the restaurant owners may not use EDI and business integration, most of Maple Leaf’s customers rely on it for accuracy, speed and efficiency. In fact, Maple Leaf has 100 trading partners, and sends and receives 2500 EDI transactions per month in more than a dozen different transaction formats. The challenge was to handle the high-speed exchange of B2B electronic trading documents and rapid set up of new trading relationships, but also facilitate automatic integration of these documents in the applications, systems and processes used by the company — without custom coded interfaces.
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Maple Leaf Farms is America’s premier producer of quality duck products. The company has 1200 employees nationwide and sells 16 million ducks per year, shipping throughout the U.S., Canada, Mexico and Asia. The company has thousands of customers, ranging in size and type from large retailers and food suppliers, to small Chinatown restaurants and markets. While the restaurant owners may not use EDI and business integration, most of Maple Leaf’s customers rely on it for accuracy, speed and efficiency. In fact, Maple Leaf has 100 trading partners, and sends and receives 2500 EDI transactions per month in more than a dozen different transaction formats.
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Maple Leaf is using a suite of EXTOL solutions to address the demands of their customers and take advantage of business opportunities: EXTOL EDI Integrator for i, EXTOL Secure Exchange (ESX) and EXTOL VAN. ESX enables secure transaction exchange and protected communication via the Internet using AS2 protocol, and EXTOL VAN is an economical alternative to traditional VANs when that method is required by a partner. EXTOL EDI Integrator for i not only handles the high-speed exchange of B2B electronic trading documents and rapid set up of new trading relationships, but also facilitates automatic integration of these documents in the applications, systems and processes used by the company — without custom coded interfaces. EXTOL’s automated functionality enables Maple Leaf to readily take advantage of new business opportunities and revenue streams.
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The integration eliminates having to invest any staff time managing inbound or outbound transactions.
Shipping errors have been dramatically reduced, increasing the productivity of warehouse staff, and improving customer satisfaction.
Charge-backs, penalties and fine from customers have been virtually eliminated.
The company sends and receives 2500 EDI transactions per month in more than a dozen different transaction formats.
The company has 100 trading partners.
The company sells 16 million ducks per year, shipping throughout the U.S., Canada, Mexico and Asia.
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