Azuga Case Studies Azuga Fleet Customer Success Story - Sietsema Farms

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	Azuga Fleet Customer Success Story - Sietsema Farms Azuga

Azuga Fleet Customer Success Story - Sietsema Farms

Azuga

Applicable Industries	Agriculture
Applicable Functions	Logistics & Transportation
Use Cases	Driver Performance Monitoring Fleet Management
Services	System Integration
Challenge	Sietsema Farms was in search of a modern fleet telematics solution that could seamlessly integrate with their existing software and hardware. The farm was also facing challenges in reducing incidents of hard braking and speeding among its fleet drivers. Additionally, they were dealing with issues of time card abuse, which was affecting their operational efficiency and productivity. Read More
About Customer	Sietsema Farms is a family-owned network of farms based in Allendale, Michigan. The business has been dedicated to animal welfare, environmental conservation, and superior products for over 75 years. The farm was awarded Azuga’s Q4’16 “Top Fleet” award, demonstrating their commitment to efficient and effective fleet management. The farm operates a fleet of vehicles for various purposes, including feed deliveries and transportation between different farm locations. Read More
Solution	Sietsema Farms implemented Azuga’s fleet tracking solution to monitor drivers’ day-to-day behaviors, such as hard braking, sudden acceleration, speeding, and hard cornering. The solution also provided insights into fueling events, idling events, entry/exit into geofences, speeding start/end times, and more. This comprehensive tracking allowed the farm to have a better understanding of their fleet operations and driver behaviors. Additionally, Sietsema Farms introduced a driver rewards program that features complete driver transparency, comprehensive driver scorecards, and rewards for top drivers. This program aimed to incentivize safe and efficient driving behaviors among the fleet drivers. Read More Log in to view content
Contents

Applicable Industries

Agriculture

Applicable Functions

Logistics & Transportation

Use Cases

Driver Performance Monitoring

Fleet Management

Services

System Integration

Challenge

Sietsema Farms was in search of a modern fleet telematics solution that could seamlessly integrate with their existing software and hardware. The farm was also facing challenges in reducing incidents of hard braking and speeding among its fleet drivers. Additionally, they were dealing with issues of time card abuse, which was affecting their operational efficiency and productivity.

About Customer

Sietsema Farms is a family-owned network of farms based in Allendale, Michigan. The business has been dedicated to animal welfare, environmental conservation, and superior products for over 75 years. The farm was awarded Azuga’s Q4’16 “Top Fleet” award, demonstrating their commitment to efficient and effective fleet management. The farm operates a fleet of vehicles for various purposes, including feed deliveries and transportation between different farm locations.

Solution

Sietsema Farms implemented Azuga’s fleet tracking solution to monitor drivers’ day-to-day behaviors, such as hard braking, sudden acceleration, speeding, and hard cornering. The solution also provided insights into fueling events, idling events, entry/exit into geofences, speeding start/end times, and more. This comprehensive tracking allowed the farm to have a better understanding of their fleet operations and driver behaviors. Additionally, Sietsema Farms introduced a driver rewards program that features complete driver transparency, comprehensive driver scorecards, and rewards for top drivers. This program aimed to incentivize safe and efficient driving behaviors among the fleet drivers.

Impact #1	With real-time information from Azuga about feed deliveries and routes between farms, Sietsema operations became smooth and efficient, even during bad Michigan winters.
Impact #2	Farm dispatchers could monitor activities, stop times and locations to create more accurate driver timesheets, decreasing time card abuse.
Impact #3	Azuga’s accurate, transparent, rewards-driven approach made coaching conversations — and recognizing safe driving — much easier.

Impact #1

With real-time information from Azuga about feed deliveries and routes between farms, Sietsema operations became smooth and efficient, even during bad Michigan winters.

Impact #2

Farm dispatchers could monitor activities, stop times and locations to create more accurate driver timesheets, decreasing time card abuse.

Impact #3

Azuga’s accurate, transparent, rewards-driven approach made coaching conversations — and recognizing safe driving — much easier.

Benefit #1	Sietsema Farms realized significant decreases in speeding and hard braking in just 6 months.

Benefit #1

Sietsema Farms realized significant decreases in speeding and hard braking in just 6 months.

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Overview

Azuga Fleet Customer Success Story - Sietsema Farms

Operational Impact

Quantitative Benefit