MoEngage
Case Studies
Ayopop's AI-Enabled Marketing Strategy Recovers 55% of Drop Off Users
Overview
Ayopop's AI-Enabled Marketing Strategy Recovers 55% of Drop Off UsersMoEngage |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Sales & Marketing | |
Machine to Machine Payments | |
Operational Impact
The implementation of Sherpa by MoEngage has brought significant operational benefits to Ayopop. The AI-powered marketing engagement tool has enabled Ayopop to effectively reduce cart abandonment and increase transactions, thereby driving growth. The personalized push notifications have not only brought back users who had abandoned their transactions but also helped in maintaining sustained engagement. The tool has also facilitated cross-selling by reaching out to users with personalized recommendations, leading to repeat purchases. Furthermore, timely reminders about subscription renewals have resulted in improved transactions. Overall, Sherpa has played a crucial role in helping Ayopop meet its business objectives and enhance user engagement and retention. | |
Quantitative Benefit
55% increase in users who came back to complete a transaction | |
31% uplift to conversion goals through optimized push notifications | |
50% increase in transactions from users who received personalized recommendations | |