Amazon Web Services Case Studies AWS Partner Story: Salesforce DMP

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	AWS Partner Story: Salesforce DMP Amazon Web Services

AWS Partner Story: Salesforce DMP

Amazon Web Services

Technology Category	Application Infrastructure & Middleware - Database Management & Storage
Applicable Functions	Business Operation
Services	System Integration
Challenge	Salesforce DMP collects, stores and makes every piece of audience data continuously available to its clients, managing more than 10 petabytes of on-demand data. This approach, however, puts enormous demands on the Salesforce DMP system to quickly and efficiently process massive quantities of data. Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market. Read More
About Customer	Salesforce DMP, formerly Krux, is the leading data management platform (DMP) that unifies, segments and activates audiences to increase engagement with users, prospects and customers. With Salesforce DMP, marketers can deliver more relevant and valuable customer experiences by capturing, unifying and activating data signatures across every device (desktop, mobile, tablet and set-top) and every channel (display, social, search and video) in real time. Read More
Customer Name	Salesforce DMP Read More
Solution	The AWS services help Salesforce DMP scale and deliver a highly flexible data-processing service to a global customer base. By using Apache Spark with Amazon EMR and AWS Data Pipeline, Salesforce DMP is able to increase the processing speed for its data science and ETL work by 100 percent. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Database Management & Storage

Applicable Functions

Business Operation

Services

System Integration

Challenge

Salesforce DMP collects, stores and makes every piece of audience data continuously available to its clients, managing more than 10 petabytes of on-demand data.

This approach, however, puts enormous demands on the Salesforce DMP system to quickly and efficiently process massive quantities of data. Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.

About Customer

Salesforce DMP, formerly Krux, is the leading data management platform (DMP) that unifies, segments and activates audiences to increase engagement with users, prospects and customers. With Salesforce DMP, marketers can deliver more relevant and valuable customer experiences by capturing, unifying and activating data signatures across every device (desktop, mobile, tablet and set-top) and every channel (display, social, search and video) in real time.

Customer Name

Salesforce DMP

Solution

The AWS services help Salesforce DMP scale and deliver a highly flexible data-processing service to a global customer base. By using Apache Spark with Amazon EMR and AWS Data Pipeline, Salesforce DMP is able to increase the processing speed for its data science and ETL work by 100 percent.

Impact #1	[Efficiency Improvement - Productivity] By using AWS services, Salesforce DMP has seen an increase in the performance of its iterative jobs, making its systems faster and more efficient.

Impact #1

[Efficiency Improvement - Productivity]

By using AWS services, Salesforce DMP has seen an increase in the performance of its iterative jobs, making its systems faster and more efficient.

Benefit #1	By using Apache Spark with Amazon EMR and AWS Data Pipeline, Salesforce DMP is able to increase the processing speed for its data science and ETL work by 100 percent.
Benefit #2	Using Amazon EC2 Spot instances helps the company save up to 40 percent over Amazon EC2 Reserved-instance pricing and up to 80 percent over on-demand pricing.

Benefit #1

By using Apache Spark with Amazon EMR and AWS Data Pipeline, Salesforce DMP is able to increase the processing speed for its data science and ETL work by 100 percent.

Benefit #2

Using Amazon EC2 Spot instances helps the company save up to 40 percent over Amazon EC2 Reserved-instance pricing and up to 80 percent over on-demand pricing.

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Overview

AWS Partner Story: Salesforce DMP

Operational Impact

Quantitative Benefit