Aviso Case Studies Aviso’s Conversational Intelligence Provided Robust X-Ray For NetApp Sellers To Increase Customer Engagement

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	Aviso’s Conversational Intelligence Provided Robust X-Ray For NetApp Sellers To Increase Customer Engagement Aviso

Aviso’s Conversational Intelligence Provided Robust X-Ray For NetApp Sellers To Increase Customer Engagement

Aviso

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Electronics
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Remote Collaboration
Services	Data Science Services
Challenge	In 2020, NetApp was seeking a tool to streamline the input, review, and reporting of forecast calls at both the individual and team level. The company wanted an AI solution to enhance customer engagement and foster the internal training and growth of their sales reps. The challenges faced included a lack of insights into customer conversations, over-reliance on spreadsheets, ad-hoc deal reviews, ineffective CRM use leading to poor customer engagement, and no AI in the training of sales teams. Read More
About Customer	NetApp is a multinational technology company that provides software, systems, and services to manage and store data, including its proprietary Data ONTAP OS. The company has been in operation for over 25 years and has a global presence with more than 10,000 employees. NetApp's products and services are used by a wide range of industries, including the government, energy, financial services, healthcare, manufacturing, and more. Read More
Solution	Aviso provided a solution with its Conversational Intelligence tool. This tool offered conversational intelligence insights for sales reps, forecasting insights for different sales teams, sales activity tracking for all active opportunities, deal and pipeline insights, coaching insights, and virtual selling via deal & collaboration rooms. The tool was chosen for its clean and uncluttered UI that was easy to understand and navigate, along with Aviso’s ability to leverage Salesforce’s historical data for analysis and reporting. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Remote Collaboration

Services

Data Science Services

Challenge

In 2020, NetApp was seeking a tool to streamline the input, review, and reporting of forecast calls at both the individual and team level. The company wanted an AI solution to enhance customer engagement and foster the internal training and growth of their sales reps. The challenges faced included a lack of insights into customer conversations, over-reliance on spreadsheets, ad-hoc deal reviews, ineffective CRM use leading to poor customer engagement, and no AI in the training of sales teams.

About Customer

NetApp is a multinational technology company that provides software, systems, and services to manage and store data, including its proprietary Data ONTAP OS. The company has been in operation for over 25 years and has a global presence with more than 10,000 employees. NetApp's products and services are used by a wide range of industries, including the government, energy, financial services, healthcare, manufacturing, and more.

Solution

Aviso provided a solution with its Conversational Intelligence tool. This tool offered conversational intelligence insights for sales reps, forecasting insights for different sales teams, sales activity tracking for all active opportunities, deal and pipeline insights, coaching insights, and virtual selling via deal & collaboration rooms. The tool was chosen for its clean and uncluttered UI that was easy to understand and navigate, along with Aviso’s ability to leverage Salesforce’s historical data for analysis and reporting.

Impact #1	Reduced spend on both Gong and other CRM point solutions to reinvest in business
Impact #2	AI-powered coaching of sellers for effective virtual selling during COVID transition
Impact #3	New customer objections clarified and resolved via keywords and smart transcripts

Impact #1

Reduced spend on both Gong and other CRM point solutions to reinvest in business

Impact #2

AI-powered coaching of sellers for effective virtual selling during COVID transition

Impact #3

New customer objections clarified and resolved via keywords and smart transcripts

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Overview

Aviso’s Conversational Intelligence Provided Robust X-Ray For NetApp Sellers To Increase Customer Engagement

Operational Impact