Source Intelligence Case Studies AVINED: Securing the Dutch Poultry Sector with IoT
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AVINED: Securing the Dutch Poultry Sector with IoT

Source Intelligence
Infrastructure as a Service (IaaS) - Cloud Databases
Platform as a Service (PaaS) - Application Development Platforms
Logistics & Transportation
Supply Chain Visibility
The Dutch Ministry of Economic Affairs (EZ) is tasked with ensuring the safety of poultry supply chains in the Netherlands. One of the key responsibilities is the collection of salmonella data in the poultry supply chain, a task that has been delegated to AVINED. The challenge was to manage and offer a self-regulatory database for this purpose. The data collected is crucial for a variety of tasks such as registration of laboratory tests, reporting, and issuing important alerts. The poultry sector, like many others, has a complex structure with numerous stakeholders, making data management and collection a daunting task. The need for a system that could simplify this process, enable rapid response, and ensure transparency throughout the sector was evident.
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AVINED is an organization tasked by the Dutch Ministry of Economic Affairs (EZ) with certain responsibilities related to the safety of the poultry supply chain in the Netherlands. One of their key roles is the management of a self-regulatory database for collecting salmonella data in the poultry supply chain. AVINED works closely with affiliated foundations OVONED and PLUIMNED, which use the same technology to implement quality management systems. AVINED's work is crucial in ensuring the safety and transparency of the poultry sector in the Netherlands.
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To address this challenge, AVINED implemented ChainPoint technology as their platform of choice. A dedicated platform, KIPnet, was created based on ChainPoint’s technology. KIPnet serves as the official salmonella database for the Dutch Poultry sector in the Netherlands. In addition, the affiliated foundations OVONED and PLUIMNED use ChainPoint to implement the “IKB Ei” and “IKB Kip” quality management systems. The recorded data and the platform are used for a variety of tasks including management of hygiene and other IKB programmes, registration of lab-tests for salmonella with interfacing to the Dutch Food and Consumer Product Safety Authority, mass-balance traceability of egg consumption, sharing of data and information with internal and external platforms, and storytelling: using the print code on the egg to display information about the producing farmer.
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The implementation of ChainPoint technology and the creation of the KIPnet platform have greatly simplified the process of managing and collecting data in the complex poultry sector. The system allows for rapid response to issues and ensures transparency throughout the sector. The platform is used for a variety of tasks, including the management of hygiene and other IKB programmes, registration of lab-tests for salmonella, mass-balance traceability of egg consumption, and sharing of data and information with internal and external platforms. It also enables storytelling by using the print code on the egg to display information about the producing farmer, further enhancing transparency in the sector.
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