With its multiple systems, Avatrade has been generating and gathering large amounts of data for years. Former CTO with a strong technical background, Mr. Lee Levenson, currently VP Operations of AvaTrade, took it upon himself to search out a better Business Intelligence solution for his company. “Our goal was to give a single view from different angles to different people that previously had taken three or four windows from different systems, with business analysts having to export reports into CSV or Excel to generate beforehand. We wanted to replace the need to manually mash all the data together,” explained Levenson. This huge quantity of data, spread over multiple platforms, meant that getting any report done was laborious. “R&D was writing queries, and making very simple reports for whoever needed them before. As is typical in any developed solution, when a report had to be changed or a new report had to be done, it went back to the R&D queue. These requests had to be prioritized. At times this was a huge bottleneck for us,” said Levenson. It was very important to the company to find a tool that would be cost effective, and quick and relatively easy to deploy. A key factor in choosing a BI software was that it be almost exclusively driven by the business user: meaning that anyone in the organization could create their own reports or drill down in dashboards without having to keep running to R&D for every question. “What we wanted from a tool,” summarized Levenson, “was the wow factor. We wanted people to look at it and say wow, where has this been all my life?”
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