Case Studies
AutoTrader.com Enhances Sales Force Efficiency with MicroStrategy Mobile Platform
Overview
Functional Applications - Remote Monitoring & Control Systems Platform as a Service (PaaS) - Application Development Platforms | |
Automotive Software | |
Business Operation Sales & Marketing | |
Remote Control | |
Software Design & Engineering Services System Integration | |
Operational Impact
The AMP app has significantly improved the productivity of AutoTrader.com's sales force by providing real-time access to necessary information, reducing the time spent on preparation and research. | |
The iPad has become an essential tool for the Advertising Consultants (ACs), allowing them to view their book of business, track their performance, and access information both online and offline. | |
The implementation of the MicroStrategy platform has led to a more professional and polished look for the sales force, enhancing their interactions with customers. | |
Quantitative Benefit
The usage of the platform has grown 40 times, from 4,500 requests weekly to 175,000 requests weekly. | |