Adverity Case Studies Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

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	Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland Adverity

Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

Adverity

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	UPC Switzerland, a dominant player in the telecommunications sector, was struggling with the collection and understanding of large amounts of data from various channels and platforms. The team lacked an automated platform to manage the information, resulting in a tedious process of copying and pasting sales and marketing performance data into individual spreadsheets. The company wanted to issue accurate, updated reports to understand campaign performance rather than spend time and resources on manual data processes. The challenge was to find a solution that could automate and streamline the data management process, enabling the team to focus on analyzing the data and making informed decisions. Read More
About Customer	UPC Switzerland was a major player in the telecommunications sector, serving over 60% of Swiss homes, which equates to more than 1 million residential and business customers. In 2022, following several mergers and acquisitions, UPC’s parent company purchased mobile leader Sunrise Communications and UPC was dissolved in favor of Sunrise. Despite this, the convergence of cable and mobile networks continues to be the driving force for innovation and modernization within the Swiss market. UPC Switzerland aimed to strengthen their marketing campaign strategy and decision-making agility through data automation. Read More
Solution	UPC Switzerland adopted Adverity’s data integration platform, which provided a more uniform approach to consolidate and understand the data before it was sent to their visualization tool. The automation supported a comprehensive view to readily track the complete customer journey across all channels. With accurate and timely data from Adverity, UPC was able to create powerful dashboards which were shared across the organization. This allowed staff to analyze accurate results immediately, eliminating the need for sluggish, outdated data-entry processes. Adverity’s centralized platform enhanced the organization’s collaboration capabilities and galvanized stakeholder decisions, ensuring UPC could fulfill their goals. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Robots - Wheeled Robots

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

UPC Switzerland, a dominant player in the telecommunications sector, was struggling with the collection and understanding of large amounts of data from various channels and platforms. The team lacked an automated platform to manage the information, resulting in a tedious process of copying and pasting sales and marketing performance data into individual spreadsheets. The company wanted to issue accurate, updated reports to understand campaign performance rather than spend time and resources on manual data processes. The challenge was to find a solution that could automate and streamline the data management process, enabling the team to focus on analyzing the data and making informed decisions.

About Customer

UPC Switzerland was a major player in the telecommunications sector, serving over 60% of Swiss homes, which equates to more than 1 million residential and business customers. In 2022, following several mergers and acquisitions, UPC’s parent company purchased mobile leader Sunrise Communications and UPC was dissolved in favor of Sunrise. Despite this, the convergence of cable and mobile networks continues to be the driving force for innovation and modernization within the Swiss market. UPC Switzerland aimed to strengthen their marketing campaign strategy and decision-making agility through data automation.

Solution

UPC Switzerland adopted Adverity’s data integration platform, which provided a more uniform approach to consolidate and understand the data before it was sent to their visualization tool. The automation supported a comprehensive view to readily track the complete customer journey across all channels. With accurate and timely data from Adverity, UPC was able to create powerful dashboards which were shared across the organization. This allowed staff to analyze accurate results immediately, eliminating the need for sluggish, outdated data-entry processes. Adverity’s centralized platform enhanced the organization’s collaboration capabilities and galvanized stakeholder decisions, ensuring UPC could fulfill their goals.

Impact #1	The implementation of Adverity’s data integration platform led to significant operational improvements at UPC Switzerland. Employees experienced smarter and more efficient work days, as the uncertainty from tedious data processes was eliminated. The data was managed and transformed through Adverity, presenting new opportunities to invigorate marketing campaigns. The group experienced a new level of clarity for campaigns across multiple channels, with reports now being completed in just a few clicks. This reduced the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.

Impact #1

The implementation of Adverity’s data integration platform led to significant operational improvements at UPC Switzerland. Employees experienced smarter and more efficient work days, as the uncertainty from tedious data processes was eliminated. The data was managed and transformed through Adverity, presenting new opportunities to invigorate marketing campaigns. The group experienced a new level of clarity for campaigns across multiple channels, with reports now being completed in just a few clicks. This reduced the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.

Benefit #1	90% reduction in time spent on reporting
Benefit #2	Centralized source of truth with all data from various platforms now in one place
Benefit #3	Greater accessibility to data across teams improving collaboration and decision making

Benefit #1

90% reduction in time spent on reporting

Benefit #2

Centralized source of truth with all data from various platforms now in one place

Benefit #3

Greater accessibility to data across teams improving collaboration and decision making

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Overview

Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

Operational Impact

Quantitative Benefit