Automation Enhances Customer Experience in Real Estate: A Case Study on Orchard

Orchard, a real estate company, was facing challenges in managing their lead lifecycle and customer profiles. They were struggling to keep customer information updated across multiple platforms, which was crucial for providing a personalized customer experience. The company was spending hours each week to ensure that the customer data was updated across their platforms. They were also finding it difficult to target new customers with personalized emails due to the time-consuming process of compiling data and manually sending email campaigns. Another challenge was the manual process of notifying the sales team about new leads, which was repetitive and time-consuming. This was hindering Orchard's focus on providing tailored content to their customers based on their stage in the buying or selling process.

Orchard is a real estate company that aims to take the stress out of selling and buying homes by providing a smooth customer experience. They focus on creating personalized customer profiles that are up-to-date across multiple platforms. As a startup in a highly competitive sector, Orchard wanted to grow rapidly while focusing on low-cost acquisition channels like a referral program. They were looking for efficient processes that would save time and help their company in the long run. They were also keen on ensuring that their customers received tailored content based on their stage in the buying or selling process.