Adverity Case Studies Automation & Accessibility: IKEA's Journey to Data-Driven Success

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	Automation & Accessibility: IKEA's Journey to Data-Driven Success Adverity

Automation & Accessibility: IKEA's Journey to Data-Driven Success

Adverity

Technology Category	Cybersecurity & Privacy - Identity & Authentication Management Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	E-Commerce Retail
Applicable Functions	Sales & Marketing
Use Cases	Leasing Finance Automation Retail Store Automation
Challenge	IKEA, a global home furnishing chain, was grappling with an outdated and siloed data process. The company was manually managing large amounts of data from various sources, services, and agencies, which was labor-intensive and inefficient. This data included not only the usual localized website and sales data but also crucial customer data from the IKEA Family Loyalty program. The data team aimed to disseminate this data across the organization, allowing other departments such as finance and e-commerce to gain access. However, the existing process made it challenging to turn this vision into reality. The company needed a solution that would establish data and facts as the foundation to accelerate and enhance IKEA’s overall growth. Read More
About Customer	IKEA is part of one of the world's largest home furnishing chains. In Austria, it serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which saw a 68 percent increase in visits during 2019. The company was facing challenges with its outdated and siloed data process, which was labor-intensive and inefficient. The data team at IKEA believed in the power of data-driven decisions and aimed to disseminate crucial data across the organization to enhance collaboration and drive growth. Read More
Solution	IKEA sought a solution that could be quickly and easily implemented within their tech stack, primarily composed of Microsoft products. They chose to use Power BI as a visualization tool, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. The data was collected and transformed in the Adverity platform, which empowered the team to handle large amounts of disparate data. With high-quality data provided by Adverity, IKEA was able to transform the data into easy-to-understand charts and graphics in Power BI. This elevated their reporting from Excel and PowerPoint files, opening up a more sophisticated way to absorb the data. They were now able to draw new insights and identify the best routes for success. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

E-Commerce

Retail

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation

Retail Store Automation

Challenge

IKEA, a global home furnishing chain, was grappling with an outdated and siloed data process. The company was manually managing large amounts of data from various sources, services, and agencies, which was labor-intensive and inefficient. This data included not only the usual localized website and sales data but also crucial customer data from the IKEA Family Loyalty program. The data team aimed to disseminate this data across the organization, allowing other departments such as finance and e-commerce to gain access. However, the existing process made it challenging to turn this vision into reality. The company needed a solution that would establish data and facts as the foundation to accelerate and enhance IKEA’s overall growth.

About Customer

IKEA is part of one of the world's largest home furnishing chains. In Austria, it serves customers through seven retail locations, covering an area of almost 200,000m², and a modern website, which saw a 68 percent increase in visits during 2019. The company was facing challenges with its outdated and siloed data process, which was labor-intensive and inefficient. The data team at IKEA believed in the power of data-driven decisions and aimed to disseminate crucial data across the organization to enhance collaboration and drive growth.

Solution

IKEA sought a solution that could be quickly and easily implemented within their tech stack, primarily composed of Microsoft products. They chose to use Power BI as a visualization tool, with data stored in a cloud-based SQL Server database, hosted on Microsoft Azure. The data was collected and transformed in the Adverity platform, which empowered the team to handle large amounts of disparate data. With high-quality data provided by Adverity, IKEA was able to transform the data into easy-to-understand charts and graphics in Power BI. This elevated their reporting from Excel and PowerPoint files, opening up a more sophisticated way to absorb the data. They were now able to draw new insights and identify the best routes for success.

Impact #1	The implementation of the Adverity platform and Power BI transformed IKEA's data process. The formerly tedious process of aggregating data to spreadsheets became automated and accessible to teams outside of IKEA’s marketing department. This led to stronger team collaboration and accessibility to relevant data across IKEA’s organization. The team was able to gain deeper insights to upgrade campaign strategy and connect to more data touch points for new discoveries and quick optimizations. This allowed IKEA to make informed decisions and drive future investments and growth with confidence and reliance on accurate data. The company is now in a better position to allow data and facts to dictate decisions that foster growth while staying ahead of customer needs.

Impact #1

The implementation of the Adverity platform and Power BI transformed IKEA's data process. The formerly tedious process of aggregating data to spreadsheets became automated and accessible to teams outside of IKEA’s marketing department. This led to stronger team collaboration and accessibility to relevant data across IKEA’s organization. The team was able to gain deeper insights to upgrade campaign strategy and connect to more data touch points for new discoveries and quick optimizations. This allowed IKEA to make informed decisions and drive future investments and growth with confidence and reliance on accurate data. The company is now in a better position to allow data and facts to dictate decisions that foster growth while staying ahead of customer needs.

Benefit #1	The data process was automated and made accessible to teams outside of IKEA’s marketing department.
Benefit #2	The team was set up in two short weeks.
Benefit #3	Implemented 20 new connectors to the database.

Benefit #1

The data process was automated and made accessible to teams outside of IKEA’s marketing department.

Benefit #2

The team was set up in two short weeks.

Benefit #3

Implemented 20 new connectors to the database.

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Overview

Automation & Accessibility: IKEA's Journey to Data-Driven Success

Operational Impact

Quantitative Benefit