Census
Case Studies
Automating Upsell Opportunities and Saving Engineering Effort: A Case Study on Screencastify
Overview
Automating Upsell Opportunities and Saving Engineering Effort: A Case Study on ScreencastifyCensus |
Sensors - Camera / Video Systems | |
Sales & Marketing | |
System Integration | |
Operational Impact
The adoption of Census by Screencastify resulted in significant operational improvements. The company was able to automate its data workflows, eliminating the need for custom API integrations. This not only saved valuable engineering hours but also provided quicker access to critical data. The data was instrumental in enabling highly personalized user communications, which drove better onboarding and upsell opportunities. This has allowed Screencastify to focus more on their core operations, improving their product-led growth strategy. The automation of these processes has also reduced the risk of errors that could occur with manual data handling, improving the overall efficiency and effectiveness of the company's operations. | |
Quantitative Benefit
Saved up to 10 hours of engineering work per new integration pipeline | |
Enabled highly personalized user communications for product-led growth | |
Provided quicker access to critical data | |