Case Studies Automating STATISTICA Analyses for Pharmaceutical Market Research

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	Automating STATISTICA Analyses for Pharmaceutical Market Research

Automating STATISTICA Analyses for Pharmaceutical Market Research

Technology Category	Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Healthcare & Hospitals Pharmaceuticals
Applicable Functions	Business Operation Product Research & Development
Services	Software Design & Engineering Services Training
Challenge	GfK Market Measures needed to automate the analysis and production of their market research reports. These reports are formatted documents that draw upon GfK Market Measures’ data repositories of prescribing behaviors and include the results from statistical summaries and comparisons. The manual process was time-consuming and prone to errors, necessitating a more efficient and reliable solution. Read More
About Customer	GfK Market Measures has been an industry leader in pharmaceutical market research for more than 40 years. They offer multi-stakeholder therapeutic class analyses and promotional effectiveness tools. With robust insight into physicians, patients, and managed care leaders, GfK Market Measures draws detailed portraits of all customer groups and the interactions between them that drive prescribing. They provide both multi-client (syndicated) and custom solutions, profiling targets to analyze behaviors and their causes within 50-plus therapy areas. This enables them to create strong strategies for influencing product choices, offering a multidimensional view of professional and consumer stakeholders. Read More
Solution	GfK Market Measures created a custom application to automate the production of their market research reports. For the statistical analysis portions of the reports, they implemented the STATISTICA software. The application utilizes the STATISTICA object model to automate the statistical tests for inclusion in the reports. STATISTICA provides a comprehensive collection of advanced analytical and data visualization tools, with more than 14,000 externally callable functions. The software is fully web-enabled, offers a selection of user interfaces, integrates quickly with virtually all database platforms, and is built upon an open, easily expandable architecture. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data Mining

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Healthcare & Hospitals

Pharmaceuticals

Applicable Functions

Business Operation

Product Research & Development

Services

Software Design & Engineering Services

Training

Challenge

GfK Market Measures needed to automate the analysis and production of their market research reports. These reports are formatted documents that draw upon GfK Market Measures’ data repositories of prescribing behaviors and include the results from statistical summaries and comparisons. The manual process was time-consuming and prone to errors, necessitating a more efficient and reliable solution.

About Customer

GfK Market Measures has been an industry leader in pharmaceutical market research for more than 40 years. They offer multi-stakeholder therapeutic class analyses and promotional effectiveness tools. With robust insight into physicians, patients, and managed care leaders, GfK Market Measures draws detailed portraits of all customer groups and the interactions between them that drive prescribing. They provide both multi-client (syndicated) and custom solutions, profiling targets to analyze behaviors and their causes within 50-plus therapy areas. This enables them to create strong strategies for influencing product choices, offering a multidimensional view of professional and consumer stakeholders.

Solution

GfK Market Measures created a custom application to automate the production of their market research reports. For the statistical analysis portions of the reports, they implemented the STATISTICA software. The application utilizes the STATISTICA object model to automate the statistical tests for inclusion in the reports. STATISTICA provides a comprehensive collection of advanced analytical and data visualization tools, with more than 14,000 externally callable functions. The software is fully web-enabled, offers a selection of user interfaces, integrates quickly with virtually all database platforms, and is built upon an open, easily expandable architecture.

Impact #1	The automation of the market research reports significantly reduced the time required for report generation.
Impact #2	The use of STATISTICA ensured the accuracy and reliability of the statistical analyses included in the reports.
Impact #3	The custom application allowed for seamless integration with GfK Market Measures’ existing data repositories.

Impact #1

The automation of the market research reports significantly reduced the time required for report generation.

Impact #2

The use of STATISTICA ensured the accuracy and reliability of the statistical analyses included in the reports.

Impact #3

The custom application allowed for seamless integration with GfK Market Measures’ existing data repositories.

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Overview

Automating STATISTICA Analyses for Pharmaceutical Market Research

Operational Impact