Resco
Case Studies
Automating pharmaceutical and FMCG sales processes with Resco Mobile CRM
Overview
Automating pharmaceutical and FMCG sales processes with Resco Mobile CRMResco |
Application Infrastructure & Middleware - API Integration & Management Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Consumer Goods Pharmaceuticals | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
Complete solutions for pharma and FMCG: By combining Dynamics 365/CRM for back office use and Resco Mobile CRM for teams in the field, Navicon delivers comprehensive solutions developed specifically for the pharmaceutical and FMCG industry verticals. | |
Range of customization possibilities: The flexibility of the mobile app and its configuration tool was another important aspect that played part in why Navicon decided for Resco. | |
Insightful customer interactions and access to information even offline: With business data always in their phone or tablet, representatives can better interact with customers during on-site visits. The Resco Mobile CRM app enables them to have all required information readily available, even offline. | |
Quantitative Benefit
Boosting sales reps’ productivity by 25-50% | |
On average sales reps managed to complete approximately 8 customer visits per day. Once they’ve added the mobile app to their daily routine, the number of completed visits has grown to 10 – 12 visits per day. | |