Overview
Automating Lead Management: A Case Study on Outbrain's TransformationZapier |
Cybersecurity & Privacy - Identity & Authentication Management Networks & Connectivity - RFID | |
Equipment & Machinery National Security & Defense | |
Sales & Marketing | |
Tamper Detection Time Sensitive Networking | |
System Integration | |
Operational Impact
The adoption of Zapier transformed Outbrain's operations. What began as a means to automatically create leads quickly became a way for the wider Outbrain team to work more effectively. They integrated their live chat solution with Salesforce, their registration with webinars, landing page solutions, with Zoom, with an email life-cycle tool, building complex processes. With Zapier, Outbrain was able to automate mundane tasks, allowing the team to focus on more important work. The tool also provided the necessary security measures, ensuring data integrity and privacy, which are key elements of Outbrain's offerings. | |
Quantitative Benefit
Significant reduction in time spent on managing leads | |
Automation of lead management process, reducing errors | |
Efficient use of resources as the tool was adopted by multiple teams across the company | |