Adverity Case Studies Automated Data Provision for the Austrian National Tourist Office

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	Automated Data Provision for the Austrian National Tourist Office Adverity

Automated Data Provision for the Austrian National Tourist Office

Adverity

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	The Austrian National Tourist Office was facing the challenge of managing large amounts of data from internal and third-party sources, especially while overseeing multiple international marketing campaigns simultaneously. The existing IT infrastructure was decentralized and designed for evaluating financial data, which was not suitable for the dynamic marketing landscape. The data collection and transformation process was manual and time-consuming, involving extraction of data from Google Analytics and the social media management tool Sprinklr, and then pasting relevant numbers into spreadsheets to derive useful information. Read More
About Customer	The Austrian National Tourist Office is a worldwide network of tourism experts committed to supporting and improving Austria's attractiveness as a tourist destination. One of the organization's primary goals is to power the most promising tourism markets with innovative and contemporary marketing. Another crucial goal is to create partnerships with Austrian tourism companies and tap into relevant networks. Data-driven marketing is an integral cornerstone of the tourist office's agenda, with goals ranging from building awareness to increasing hotel bookings. Read More
Solution	The Austrian National Tourist Office introduced an efficient data aggregation process with Adverity Datatap to overcome the challenge of managing large amounts of data. Adverity eliminated the most significant pain points during the trial period, demonstrating the advantages of automated and reliable data aggregation. The company can now efficiently analyze cross-channel data according to predefined criteria and benchmarks, significantly reducing manual efforts and repetitive tasks. All data is now collected and harmonized automatically according to unified schemas, which facilitates analytical processes across all platforms, campaigns, and countries. Marketing reports can be created quicker than ever before and effortlessly distributed to internal and external partners. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

The Austrian National Tourist Office was facing the challenge of managing large amounts of data from internal and third-party sources, especially while overseeing multiple international marketing campaigns simultaneously. The existing IT infrastructure was decentralized and designed for evaluating financial data, which was not suitable for the dynamic marketing landscape. The data collection and transformation process was manual and time-consuming, involving extraction of data from Google Analytics and the social media management tool Sprinklr, and then pasting relevant numbers into spreadsheets to derive useful information.

About Customer

The Austrian National Tourist Office is a worldwide network of tourism experts committed to supporting and improving Austria's attractiveness as a tourist destination. One of the organization's primary goals is to power the most promising tourism markets with innovative and contemporary marketing. Another crucial goal is to create partnerships with Austrian tourism companies and tap into relevant networks. Data-driven marketing is an integral cornerstone of the tourist office's agenda, with goals ranging from building awareness to increasing hotel bookings.

Solution

The Austrian National Tourist Office introduced an efficient data aggregation process with Adverity Datatap to overcome the challenge of managing large amounts of data. Adverity eliminated the most significant pain points during the trial period, demonstrating the advantages of automated and reliable data aggregation. The company can now efficiently analyze cross-channel data according to predefined criteria and benchmarks, significantly reducing manual efforts and repetitive tasks. All data is now collected and harmonized automatically according to unified schemas, which facilitates analytical processes across all platforms, campaigns, and countries. Marketing reports can be created quicker than ever before and effortlessly distributed to internal and external partners.

Impact #1	Automated provision of highly granular data, ready to be explored from a central location
Impact #2	Significant improvements to internal and external communication
Impact #3	Eliminating tedious manual data preparation tasks; increasing focus on data exploration and unlocking the value from data

Impact #1

Automated provision of highly granular data, ready to be explored from a central location

Impact #2

Significant improvements to internal and external communication

Impact #3

Eliminating tedious manual data preparation tasks; increasing focus on data exploration and unlocking the value from data

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Overview

Automated Data Provision for the Austrian National Tourist Office

Operational Impact