Adverity Case Studies Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals

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	Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals Adverity

Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals

Adverity

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	E-Commerce Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Retail Store Automation Supply Chain Visibility
Services	Data Science Services System Integration
Challenge	Fashionette, a German ecommerce company specializing in designer handbags, aimed to become a digital pioneer in its core markets. The management team envisioned smart data as the driving force behind this ambition to accelerate decision making, as well as further growth and innovation. The marketing strategy needed a highly sophisticated tool to truly realize such an ambitious goal. For its data-driven daily business, the marketing team needed to integrate over 40 different data sources. To paint a holistic picture of all advertising activities and to analyze their ROI, it was necessary to connect data from all these marketing tools within one system. Combining such data with sales and logistics KPIs was essential for the management team to continue to make the right decisions and lead the company in the right direction. Read More
About Customer	Fashionette is a young German ecommerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has overseen impressive growth since its founding. Fashionette has established itself as the largest online retailer specializing in selling designer bags in German-speaking markets. The company achieved its position as a market leader by offering a broad product range curated by fashion experts, as well as implementing eyecatching marketing activities - ranging from influencer marketing to more classical forms of online and offline advertising. Moreover, Fashionette’s corporate philosophy ensures that customer satisfaction remains at the very top of its priorities. Read More
Solution	The collaboration between Fashionette and Adverity started in 2018 after project leaders decided to invest in a modernized IT infrastructure and a dedicated marketing data warehouse. This has allowed the team at Fashionette to visualize their data in individual dashboards that have been tailor-made according to specific user groups and hierarchies - from operational staff to the management board. After implementing these new tools, significant changes were made to the workflows in many departments: instead of logging into different tools, downloading reports and copy- pasting the numbers into sheets, the relevant data was literally waiting for its users in the dashboards, without anyone having to take care of it. Daily reports are automatically updated and sent to each stakeholder, where the most important KPIs are displayed visually and connected to other data streams to deliver quick and meaningful insights. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

E-Commerce

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Retail Store Automation

Supply Chain Visibility

Services

Data Science Services

System Integration

Challenge

Fashionette, a German ecommerce company specializing in designer handbags, aimed to become a digital pioneer in its core markets. The management team envisioned smart data as the driving force behind this ambition to accelerate decision making, as well as further growth and innovation. The marketing strategy needed a highly sophisticated tool to truly realize such an ambitious goal. For its data-driven daily business, the marketing team needed to integrate over 40 different data sources. To paint a holistic picture of all advertising activities and to analyze their ROI, it was necessary to connect data from all these marketing tools within one system. Combining such data with sales and logistics KPIs was essential for the management team to continue to make the right decisions and lead the company in the right direction.

About Customer

Fashionette is a young German ecommerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has overseen impressive growth since its founding. Fashionette has established itself as the largest online retailer specializing in selling designer bags in German-speaking markets. The company achieved its position as a market leader by offering a broad product range curated by fashion experts, as well as implementing eyecatching marketing activities - ranging from influencer marketing to more classical forms of online and offline advertising. Moreover, Fashionette’s corporate philosophy ensures that customer satisfaction remains at the very top of its priorities.

Solution

The collaboration between Fashionette and Adverity started in 2018 after project leaders decided to invest in a modernized IT infrastructure and a dedicated marketing data warehouse. This has allowed the team at Fashionette to visualize their data in individual dashboards that have been tailor-made according to specific user groups and hierarchies - from operational staff to the management board. After implementing these new tools, significant changes were made to the workflows in many departments: instead of logging into different tools, downloading reports and copy- pasting the numbers into sheets, the relevant data was literally waiting for its users in the dashboards, without anyone having to take care of it. Daily reports are automatically updated and sent to each stakeholder, where the most important KPIs are displayed visually and connected to other data streams to deliver quick and meaningful insights.

Impact #1	Reliable reporting of business KPIs thanks to coherent and complete datasets
Impact #2	Fast data-driven decisions throughout the entire organization
Impact #3	Huge efficiency gains and reduced demands on IT and marketing with professional data management

Impact #1

Reliable reporting of business KPIs thanks to coherent and complete datasets

Impact #2

Fast data-driven decisions throughout the entire organization

Impact #3

Huge efficiency gains and reduced demands on IT and marketing with professional data management

Benefit #1	Automated real-time data integration from all sources reduces time spent generating marketing reports by 90%

Benefit #1

Automated real-time data integration from all sources reduces time spent generating marketing reports by 90%

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Overview

Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals

Operational Impact

Quantitative Benefit