Auto & General drives reliability and enhances customer experience with Dynatrace

Auto & General Southeast Asia (SEA) was keen to accelerate its digital transformation, to make quality coverage more accessible. The group strives to provide best-in-class customer service and frictionless experiences at every touchpoint in its customers’ digital experience. Auto & General SEA therefore needed to proactively monitor the performance of the applications supporting its brands’ digital services, so it could optimize the customer experience and maximize conversions. To enable this, it needed a solution that could simplify the complexity of its technology stack and integrate with all major cloud platforms. It was also essential that its teams had a single platform providing end-to-end observability and real-time insights into customer journeys across services for both its major brands. This would be critical to its teams’ ability to understand all application dependencies and access precise answers into the root cause of any technical issues, so they could be resolved before users were impacted.

Auto & General is a subsidiary of an international insurance group with millions of policyholders across four continents. The parent company generates over $2 billion in annual revenue. Auto & General's brands include Budget Direct Insurance Singapore and EasyCompare. The company is part of the rapidly evolving global insurance market, which is swiftly embracing a digital-first mindset, with insurtech companies leading the charge. Auto & General Southeast Asia (SEA) is keen to accelerate its digital transformation to make quality coverage more accessible. The group strives to provide best-in-class customer service and frictionless experiences at every touchpoint in its customers’ digital experience.