Cyclr Case Studies Austin Lawrence: Harnessing Low-Code iPaaS for System Integration

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	Austin Lawrence: Harnessing Low-Code iPaaS for System Integration Cyclr

Austin Lawrence: Harnessing Low-Code iPaaS for System Integration

Cyclr

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Replenishment Process Control & Optimization
Services	System Integration
Challenge	Austin Lawrence, a growth marketing firm, was using Zapier to implement clients' integration requests. This included using Zapier's email parser to enable emails to be routed into a system. However, issues arose when they began to receive more complex integration requests. It was evident that Zapier, despite its strengths, was not going to meet their requirements for particular integrations. Part of their engagement with one of their clients was to help them to implement subscription billing. Which was a change of business strategy for this client. Read More
About Customer	Austin Lawrence is a growth marketing firm that specializes in helping software as a service companies to accelerate both their revenue growth and customer retention. They look at sales, marketing, and customer success in a holistic way, working with clients to advance their objectives of gaining new clients, and maximizing the customer lifetime value as a result of that sales activity, with the aid of system integration. Ken Lempit is the President of Austin Lawrence and guides their clients through strategic advice, goal setting, and helping them set their own path to success. Kelly Burke works alongside Ken as a Manager of Digital Marketing and Sales Enablement. When Cyclr was first used it was Kelly who led the efforts to set up the integrations in Cyclr for their clients. Read More
Solution	Austin Lawrence brought Cyclr to their client because they wanted to take advantage of workflow process improvement. If a sales representative could close a deal in HubSpot, they could initiate the subscription in Chargify. With its low-code interface to create advanced integrations, Cyclr allowed them to leverage Chargify's connectivity with a host of SaaS applications available in the Cyclr connector library. Through integrating both billing and sales systems their client saw a dramatic reduction in the workload of the sales representatives, taking time out of the sales process by focusing on key automations. As the project's scope grew Austin Lawrence found that the cost of developing additional endpoints to meet their needs was reasonable. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Replenishment

Process Control & Optimization

Services

System Integration

Challenge

Austin Lawrence, a growth marketing firm, was using Zapier to implement clients' integration requests. This included using Zapier's email parser to enable emails to be routed into a system. However, issues arose when they began to receive more complex integration requests. It was evident that Zapier, despite its strengths, was not going to meet their requirements for particular integrations. Part of their engagement with one of their clients was to help them to implement subscription billing. Which was a change of business strategy for this client.

About Customer

Austin Lawrence is a growth marketing firm that specializes in helping software as a service companies to accelerate both their revenue growth and customer retention. They look at sales, marketing, and customer success in a holistic way, working with clients to advance their objectives of gaining new clients, and maximizing the customer lifetime value as a result of that sales activity, with the aid of system integration. Ken Lempit is the President of Austin Lawrence and guides their clients through strategic advice, goal setting, and helping them set their own path to success. Kelly Burke works alongside Ken as a Manager of Digital Marketing and Sales Enablement. When Cyclr was first used it was Kelly who led the efforts to set up the integrations in Cyclr for their clients.

Solution

Austin Lawrence brought Cyclr to their client because they wanted to take advantage of workflow process improvement. If a sales representative could close a deal in HubSpot, they could initiate the subscription in Chargify. With its low-code interface to create advanced integrations, Cyclr allowed them to leverage Chargify's connectivity with a host of SaaS applications available in the Cyclr connector library. Through integrating both billing and sales systems their client saw a dramatic reduction in the workload of the sales representatives, taking time out of the sales process by focusing on key automations. As the project's scope grew Austin Lawrence found that the cost of developing additional endpoints to meet their needs was reasonable.

Impact #1	Austin Lawrence was able to harness low-code iPaaS as a system integrator enabler.
Impact #2	They found that having the ability to work in a low code environment allows them to focus on their customer's use case and process logic, while not having to concentrate on the solution's code.
Impact #3	The flexibility to add a script within a cycle, has enabled them to refine processes further and add efficiencies to their clients, above and beyond their initial scope.

Impact #1

Austin Lawrence was able to harness low-code iPaaS as a system integrator enabler.

Impact #2

They found that having the ability to work in a low code environment allows them to focus on their customer's use case and process logic, while not having to concentrate on the solution's code.

Impact #3

The flexibility to add a script within a cycle, has enabled them to refine processes further and add efficiencies to their clients, above and beyond their initial scope.

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Overview

Austin Lawrence: Harnessing Low-Code iPaaS for System Integration

Operational Impact