Brandfolder Case Studies Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation

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	Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation Brandfolder

Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation

Brandfolder

Technology Category	Cybersecurity & Privacy - Security Compliance Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Retail
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Leasing Finance Automation Retail Store Automation
Challenge	Aussie Home Loans, a leading name in Australia's financial services sector, faced a significant challenge in managing its marketing operations. With over 950 individual stakeholders, primarily brokers, the central marketing team had to ensure that these brokers had the right tools and processes to promote their business while adhering to Australian financial service compliance requirements. The existing solution, which had been in use for a decade, was proving to be time-consuming and expensive, especially for minor tweaks to marketing collateral. The process involved re-briefing a designer to make changes and re-upload assets, leading to slow turnarounds and broker frustration. Furthermore, Aussie had recently undergone a rebranding, and there was a strong need to maintain brand consistency across hundreds of brokers doing their local area marketing. Read More
About Customer	Aussie Home Loans is a prominent name in Australia's financial services industry, with over 950 mortgage brokers and 200 retail stores across the country. The company's central marketing team supports these individual stakeholders, providing them with the necessary tools and processes to promote and grow their businesses. The team's primary focus is to ensure that brokers have the right local area marketing resources while adhering to Australian financial service compliance requirements and guidelines. As the Aussie brand grew, the company faced challenges in managing its marketing operations, particularly in maintaining brand consistency and compliance while enabling brokers to do their own local area marketing. Read More
Solution	Aussie turned to Brandfolder Content Automation for a comprehensive solution that would enable brokers to self-edit and create on-brand digital and print materials. The solution needed to be user-friendly, allowing brokers to make changes to marketing collateral themselves. It also needed to provide flexibility for changes to be sent to print or exported for digital use, and include approval workflows to ensure compliance with regulations. The solution also needed to eliminate additional charges for minor tweaks and provide adequate support for users. Brandfolder Content Automation developed an extensive suite of templates for Aussie, ranging from email signatures to in-store flyers. They also developed a custom 'send to print' workflow, which was a critical missing piece in the puzzle. The solution, known internally as 'Aussie Create', empowered brokers to localize content while remaining on brand and compliant with regulations, eliminating bottlenecks. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Security Compliance

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Leasing Finance Automation

Retail Store Automation

Challenge

Aussie Home Loans, a leading name in Australia's financial services sector, faced a significant challenge in managing its marketing operations. With over 950 individual stakeholders, primarily brokers, the central marketing team had to ensure that these brokers had the right tools and processes to promote their business while adhering to Australian financial service compliance requirements. The existing solution, which had been in use for a decade, was proving to be time-consuming and expensive, especially for minor tweaks to marketing collateral. The process involved re-briefing a designer to make changes and re-upload assets, leading to slow turnarounds and broker frustration. Furthermore, Aussie had recently undergone a rebranding, and there was a strong need to maintain brand consistency across hundreds of brokers doing their local area marketing.

About Customer

Aussie Home Loans is a prominent name in Australia's financial services industry, with over 950 mortgage brokers and 200 retail stores across the country. The company's central marketing team supports these individual stakeholders, providing them with the necessary tools and processes to promote and grow their businesses. The team's primary focus is to ensure that brokers have the right local area marketing resources while adhering to Australian financial service compliance requirements and guidelines. As the Aussie brand grew, the company faced challenges in managing its marketing operations, particularly in maintaining brand consistency and compliance while enabling brokers to do their own local area marketing.

Solution

Aussie turned to Brandfolder Content Automation for a comprehensive solution that would enable brokers to self-edit and create on-brand digital and print materials. The solution needed to be user-friendly, allowing brokers to make changes to marketing collateral themselves. It also needed to provide flexibility for changes to be sent to print or exported for digital use, and include approval workflows to ensure compliance with regulations. The solution also needed to eliminate additional charges for minor tweaks and provide adequate support for users. Brandfolder Content Automation developed an extensive suite of templates for Aussie, ranging from email signatures to in-store flyers. They also developed a custom 'send to print' workflow, which was a critical missing piece in the puzzle. The solution, known internally as 'Aussie Create', empowered brokers to localize content while remaining on brand and compliant with regulations, eliminating bottlenecks.

Impact #1	The implementation of Brandfolder Content Automation has brought about significant operational improvements for Aussie. The platform has enabled the marketing team to be more proactive to broker's needs, reducing ad hoc collateral requests. Brokers now have the ability to self-create content, leading to a more empowered workforce. The marketing team has also regained time previously spent liaising between suppliers and internal stakeholders for minor creative tweaks, edits, and approvals. The approval workflows ensure that every piece of content is brand compliant, grammatically correct, and in line with Australia's financial services regulations. The ability to lock down certain elements of templates provides the marketing team with greater control over the brand, reducing the appearance of off-brand material on broker's social media feeds.

Impact #1

The implementation of Brandfolder Content Automation has brought about significant operational improvements for Aussie. The platform has enabled the marketing team to be more proactive to broker's needs, reducing ad hoc collateral requests. Brokers now have the ability to self-create content, leading to a more empowered workforce. The marketing team has also regained time previously spent liaising between suppliers and internal stakeholders for minor creative tweaks, edits, and approvals. The approval workflows ensure that every piece of content is brand compliant, grammatically correct, and in line with Australia's financial services regulations. The ability to lock down certain elements of templates provides the marketing team with greater control over the brand, reducing the appearance of off-brand material on broker's social media feeds.

Benefit #1	5,500+ hours saved due to reduced content development time
Benefit #2	Significant cost reductions as creative change requests no longer need to go to an outsourced designer
Benefit #3	2,408 exports facilitated by the new system

Benefit #1

5,500+ hours saved due to reduced content development time

Benefit #2

Significant cost reductions as creative change requests no longer need to go to an outsourced designer

Benefit #3

2,408 exports facilitated by the new system

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Overview

Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation

Operational Impact

Quantitative Benefit