Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team

Aurigo, a global B2B software construction technology company, was facing challenges with its sales enablement and onboarding process due to the growth of its sales team. The existing process was unstructured and lacked visibility into available content and collateral for the Go-To-Market (GTM) teams. The company was struggling to ramp up new representatives faster and prepare them for fieldwork. The enablement ecosystem at Aurigo used ad hoc training videos and content to onboard and educate representatives about the various products at Aurigo. The marketing and sales teams at Aurigo created great content available on Sharepoint, but people weren’t aware of the content and often spent time recreating collateral that already existed. Aurigo’s Business Development Representative (BDR) team was challenged with completing more extensive discovery prior to handing them off to the Account Executives (AEs).

Aurigo is a global B2B software construction technology company that aims to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently. Aurigo’s customers solve their planning and portfolio management needs and manage the entire construction lifecycle, including critical processes related to safety, quality, maintenance, and business operations. Aurigo has been recognized in the GovTech100 three years in a row as a key contributor focused on making a difference in and selling to state and local government agencies across the United States. Aurigo is a leading provider of cloud-based software solutions for capital planning, project management, and construction for government agencies, utilities, and other infrastructure owners. With a strong focus on the built environment, Aurigo empowers organizations to efficiently plan, execute, and manage large-scale projects while minimizing risks and maximizing returns.