Tableau Case Studies Audience Audit Completes More Work in Half the Time with Tableau

Edit This Case Study Record

	Audience Audit Completes More Work in Half the Time with Tableau Tableau

Audience Audit Completes More Work in Half the Time with Tableau

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Professional Service
Applicable Functions	Business Operation
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Audience Audit, a company that provides unique research to agencies, wanted to make its services more accessible to a wider range of clients. This required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. The company's projects involved designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. This process was time-intensive and manual, and any changes to the data required updating everything individually. Furthermore, the owner of Audience Audit, Susan Baier, had to work through the data herself to parse out key insights and share its story with her clients. The challenge was to find a way to make the work more accessible to agency clients, which would require major changes. Read More
About Customer	Audience Audit is a company that provides unique research to agencies. The owner of the company, Susan Baier, has years of experience in marketing and business strategy, which allows her to parse out key insights in the data and share its story with her clients. The company's projects involve designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. The company wanted to make its services more accessible to a wider range of clients, which required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. Read More
Solution	Baier decided to use Tableau, a tool she had previously heard about and had lobbied previous employers to use. She hired Michael Cristiani of Powerhouse Factories, a leading Tableau Community member, to build an initial workbook. Baier then tried to replicate the workbook herself, reverse-engineering it and figuring out how to build it. She now uses Tableau exclusively for presenting results to clients. Baier appreciates the ability to allow her clients to dig into their own data through using packaged workbooks and the free Tableau Reader application. While the advanced statistical analysis portion of Baier’s services remain the same, she estimates that using Tableau allows her to complete the rest of the analytics and deliver results 90 percent faster than before. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Professional Service

Applicable Functions

Business Operation

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Audience Audit, a company that provides unique research to agencies, wanted to make its services more accessible to a wider range of clients. This required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. The company's projects involved designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. This process was time-intensive and manual, and any changes to the data required updating everything individually. Furthermore, the owner of Audience Audit, Susan Baier, had to work through the data herself to parse out key insights and share its story with her clients. The challenge was to find a way to make the work more accessible to agency clients, which would require major changes.

About Customer

Audience Audit is a company that provides unique research to agencies. The owner of the company, Susan Baier, has years of experience in marketing and business strategy, which allows her to parse out key insights in the data and share its story with her clients. The company's projects involve designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. The company wanted to make its services more accessible to a wider range of clients, which required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research.

Solution

Baier decided to use Tableau, a tool she had previously heard about and had lobbied previous employers to use. She hired Michael Cristiani of Powerhouse Factories, a leading Tableau Community member, to build an initial workbook. Baier then tried to replicate the workbook herself, reverse-engineering it and figuring out how to build it. She now uses Tableau exclusively for presenting results to clients. Baier appreciates the ability to allow her clients to dig into their own data through using packaged workbooks and the free Tableau Reader application. While the advanced statistical analysis portion of Baier’s services remain the same, she estimates that using Tableau allows her to complete the rest of the analytics and deliver results 90 percent faster than before.

Impact #1	Audience Audit has been able to complete the analytics and deliver results 90 percent faster than before using Tableau.
Impact #2	The company has been able to create some standard visualizations, meeting client needs at a speed simply not possible previously.
Impact #3	If there is a change to the underlying data, updates can be easily made through Tableau.

Impact #1

Audience Audit has been able to complete the analytics and deliver results 90 percent faster than before using Tableau.

Impact #2

The company has been able to create some standard visualizations, meeting client needs at a speed simply not possible previously.

Impact #3

If there is a change to the underlying data, updates can be easily made through Tableau.

Benefit #1	50% faster project completion
Benefit #2	2/3 project cost reduction
Benefit #3	4x revenue increase

Benefit #1

50% faster project completion

Benefit #2

2/3 project cost reduction

Benefit #3

4x revenue increase

Download PDF Version

Overview

Audience Audit Completes More Work in Half the Time with Tableau

Operational Impact

Quantitative Benefit