Domo Case Studies Audibene Gets A New Data-Driven Mindset with Domo

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	Audibene Gets A New Data-Driven Mindset with Domo Domo

Audibene Gets A New Data-Driven Mindset with Domo

Domo

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing Human Resources Procurement
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	audibene, a rapidly growing hearing care company, was struggling with the volume of data generated by their online tools. They needed a way to effectively track, visualize, and act on their marketing and sales data. Despite using Tableau as their central business intelligence platform, data was still being used and stored in silos across the business via Excel sheets and third-party tools like Salesforce. These third-party solutions lacked the structure and functionality to easily analyze data, leading to low adoption rates across the business. The siloed data also led to longer and more complex decision-making processes. audibene wanted to bring data to the masses and provide greater transparency across departments, but they needed a platform that could help drive adoption rates and self-service usage. Read More
About Customer	audibene is the fastest-growing hearing care company with a mission to provide cutting-edge technology for hearing care and improve the lives of those they work with. With over 800,000 consultations a year, spread across nine countries worldwide, it provides its customers with optimal solutions for their changing needs. The company has 1200 employees and generates $100 million in revenue. The departments using Domo at audibene include procurement, finance, sales, marketing, and HR. Read More
Solution	To overcome their challenges, audibene brought in Domo for its ability to easily visualize data and simplify the sharing and reporting process. Domo helped push the initiative of bringing data to the masses in a more proactive manner. A significant deciding factor was that audibene’s in-house BI and analytics team’s own data warehouse could be plugged into Domo. This allowed audibene to house its own data from third parties—e.g., Navision and Salesforce—creating one singular inlet to Domo, which was then visualized in many different formats. In the first two months of implementing Domo, audibene added 100 active users to the system, with over 100 dashboards created. These dashboards were created and used by multiple departments including finance, marketing, sales, and HR. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Human Resources

Procurement

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

audibene, a rapidly growing hearing care company, was struggling with the volume of data generated by their online tools. They needed a way to effectively track, visualize, and act on their marketing and sales data. Despite using Tableau as their central business intelligence platform, data was still being used and stored in silos across the business via Excel sheets and third-party tools like Salesforce. These third-party solutions lacked the structure and functionality to easily analyze data, leading to low adoption rates across the business. The siloed data also led to longer and more complex decision-making processes. audibene wanted to bring data to the masses and provide greater transparency across departments, but they needed a platform that could help drive adoption rates and self-service usage.

About Customer

audibene is the fastest-growing hearing care company with a mission to provide cutting-edge technology for hearing care and improve the lives of those they work with. With over 800,000 consultations a year, spread across nine countries worldwide, it provides its customers with optimal solutions for their changing needs. The company has 1200 employees and generates $100 million in revenue. The departments using Domo at audibene include procurement, finance, sales, marketing, and HR.

Solution

To overcome their challenges, audibene brought in Domo for its ability to easily visualize data and simplify the sharing and reporting process. Domo helped push the initiative of bringing data to the masses in a more proactive manner. A significant deciding factor was that audibene’s in-house BI and analytics team’s own data warehouse could be plugged into Domo. This allowed audibene to house its own data from third parties—e.g., Navision and Salesforce—creating one singular inlet to Domo, which was then visualized in many different formats. In the first two months of implementing Domo, audibene added 100 active users to the system, with over 100 dashboards created. These dashboards were created and used by multiple departments including finance, marketing, sales, and HR.

Impact #1	The implementation of Domo has led to a significant reduction in reporting time by 80%. This is because individual users at audibene can now build reports on their own, or request support from the BI team. As a result, time spent creating reports has dropped by more than half, making teams more agile and reactive to the business and its customers’ behaviors.
Impact #2	Another commonly used feature across the business is ‘Domo Stories’, where users are in complete control of the design of their dashboard, its consistency across devices, and flexible data views. Everyone is able to view live data on the move via their mobile devices, where their former systems lacked this capability.
Impact #3	Everyone across the business is now encouraged to use the data to enhance their daily work, a trend that took hold almost instantly. audibene’s BI team can now see that out of the 190 seats, there is a 75% login rate each day, with up to 40% of those being major influencers and decision makers.

Impact #1

The implementation of Domo has led to a significant reduction in reporting time by 80%. This is because individual users at audibene can now build reports on their own, or request support from the BI team. As a result, time spent creating reports has dropped by more than half, making teams more agile and reactive to the business and its customers’ behaviors.

Impact #2

Another commonly used feature across the business is ‘Domo Stories’, where users are in complete control of the design of their dashboard, its consistency across devices, and flexible data views. Everyone is able to view live data on the move via their mobile devices, where their former systems lacked this capability.

Impact #3

Everyone across the business is now encouraged to use the data to enhance their daily work, a trend that took hold almost instantly. audibene’s BI team can now see that out of the 190 seats, there is a 75% login rate each day, with up to 40% of those being major influencers and decision makers.

Benefit #1	Reduces reporting time by 80%
Benefit #2	Real-time monitoring of leads pipeline
Benefit #3	100 active users added to the system in the first two months

Benefit #1

Reduces reporting time by 80%

Benefit #2

Real-time monitoring of leads pipeline

Benefit #3

100 active users added to the system in the first two months

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Overview

Audibene Gets A New Data-Driven Mindset with Domo

Operational Impact

Quantitative Benefit