Case Studies Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

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	Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Technology Category	Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Automotive Consumer Goods Healthcare & Hospitals
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Atmel Corporation, a designer and manufacturer of semiconductors and microcontrollers, faced the challenge of engaging diverse target audiences across multiple verticals such as automotive, medical, consumer, and industrial. The competitive nature of the industry necessitated a more effective digital marketing strategy to drive engagement among vertical-specific accounts. The Atmel marketing team aimed to enhance their digital marketing initiatives to better reach and engage their target accounts, ultimately driving more sales opportunities and conversions. Read More
About Customer	Atmel Corporation is a prominent designer and manufacturer of semiconductors and microcontrollers that power a wide range of digital devices. The company caters to various verticals, including automotive, medical, consumer, and industrial sectors. With a diverse customer base and a highly competitive market, Atmel's marketing team sought innovative ways to engage with their target audiences more effectively. By leveraging digital marketing strategies, Atmel aimed to enhance their engagement with vertical-specific accounts, driving more sales opportunities and conversions. Read More
Solution	To address their challenge, Atmel's marketing team piloted the Demandbase Website Personalization solution, which utilizes patented IP identification technology. This technology allows companies to market to key accounts in real-time as individuals from those companies visit their website. Atmel customized the homepage experience, messaging, and content for each of their 200 target companies, resulting in a unique web experience for each account. The pilot was highly successful, achieving triple-digit website engagement and doubling the industry benchmark for conversion. Additionally, Atmel saw a 34% increase in the number of sample devices ordered, a key predictor of opportunity generation. Building on this success, Atmel incorporated Account-Based Advertising to attract more target vertical accounts from across the Internet. Once prospects and customers visited the site, they were served a personalized experience, further enhancing engagement and driving sales opportunities. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive

Consumer Goods

Healthcare & Hospitals

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Atmel Corporation, a designer and manufacturer of semiconductors and microcontrollers, faced the challenge of engaging diverse target audiences across multiple verticals such as automotive, medical, consumer, and industrial. The competitive nature of the industry necessitated a more effective digital marketing strategy to drive engagement among vertical-specific accounts. The Atmel marketing team aimed to enhance their digital marketing initiatives to better reach and engage their target accounts, ultimately driving more sales opportunities and conversions.

About Customer

Atmel Corporation is a prominent designer and manufacturer of semiconductors and microcontrollers that power a wide range of digital devices. The company caters to various verticals, including automotive, medical, consumer, and industrial sectors. With a diverse customer base and a highly competitive market, Atmel's marketing team sought innovative ways to engage with their target audiences more effectively. By leveraging digital marketing strategies, Atmel aimed to enhance their engagement with vertical-specific accounts, driving more sales opportunities and conversions.

Solution

To address their challenge, Atmel's marketing team piloted the Demandbase Website Personalization solution, which utilizes patented IP identification technology. This technology allows companies to market to key accounts in real-time as individuals from those companies visit their website. Atmel customized the homepage experience, messaging, and content for each of their 200 target companies, resulting in a unique web experience for each account. The pilot was highly successful, achieving triple-digit website engagement and doubling the industry benchmark for conversion. Additionally, Atmel saw a 34% increase in the number of sample devices ordered, a key predictor of opportunity generation. Building on this success, Atmel incorporated Account-Based Advertising to attract more target vertical accounts from across the Internet. Once prospects and customers visited the site, they were served a personalized experience, further enhancing engagement and driving sales opportunities.

Impact #1	Prospects showed more buying signals, with a 53% increase in web downloads for assets such as application notes, datasheets, and software, indicating early interest.
Impact #2	There was a 10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.
Impact #3	Existing customers demonstrated interest in more products, with a 156% increase in additional opportunities from the automotive industry.

Impact #1

Prospects showed more buying signals, with a 53% increase in web downloads for assets such as application notes, datasheets, and software, indicating early interest.

Impact #2

There was a 10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.

Impact #3

Existing customers demonstrated interest in more products, with a 156% increase in additional opportunities from the automotive industry.

Benefit #1	53% increase in web downloads for assets such as application notes, datasheets, and software.
Benefit #2	10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.
Benefit #3	156% increase in additional opportunities from the automotive industry.

Benefit #1

53% increase in web downloads for assets such as application notes, datasheets, and software.

Benefit #2

10% year-over-year increase in sales-accepted opportunities from Tier 1 accounts.

Benefit #3

156% increase in additional opportunities from the automotive industry.

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Overview

Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

Operational Impact

Quantitative Benefit