Case Studies AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

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	AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Pharmaceuticals
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Remote Asset Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	AstraZeneca's Medical Affairs team was initially satisfied with its custom-built, on-premise, .Net CRM system. However, over time, the system's functional limitations, high maintenance requirements, and escalating costs became increasingly problematic. The team needed a more robust system with enhanced reporting, planning, and management functionality. The new system also needed to facilitate collaboration with other AstraZeneca teams, partners, and external resources. Furthermore, the new system had to demonstrate its ability to decrease system maintenance effort and cost, increase system flexibility and usability, reduce the time required to make changes, increase scalability, ease system collaboration with partners, improve user productivity and performance, integrate easily with external data sources, and improve reporting efficiency. Read More
About Customer	AstraZeneca is a global, innovation-driven biopharmaceutical business that primarily focuses on the discovery, development, and commercialization of prescription medicines. The company is a leader in several medical fields, including gastrointestinal, cardiovascular, neuroscience, respiratory and inflammation, oncology, and infectious disease medicines. In 2009, AstraZeneca generated global revenues of $32.8 billion. In the United States, AstraZeneca is a $14.8 billion healthcare business. Read More
Solution	AstraZeneca conducted an extensive vendor analysis, evaluating both on-premise and SaaS options. After a five-month review process involving a committee of managers, users, and technology staff, AstraZeneca selected Veeva CRM. The implementation of Veeva CRM took less than three months and was completed on time and under budget. The new system has proven to be extremely intuitive and easy to use, with users requiring only one online training session. Veeva CRM allows AstraZeneca to make changes as often as needed, and the company also benefits from Veeva’s nonstop innovation with transparent system upgrades that are automatically delivered every 120 days. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Pharmaceuticals

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Remote Asset Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

AstraZeneca's Medical Affairs team was initially satisfied with its custom-built, on-premise, .Net CRM system. However, over time, the system's functional limitations, high maintenance requirements, and escalating costs became increasingly problematic. The team needed a more robust system with enhanced reporting, planning, and management functionality. The new system also needed to facilitate collaboration with other AstraZeneca teams, partners, and external resources. Furthermore, the new system had to demonstrate its ability to decrease system maintenance effort and cost, increase system flexibility and usability, reduce the time required to make changes, increase scalability, ease system collaboration with partners, improve user productivity and performance, integrate easily with external data sources, and improve reporting efficiency.

About Customer

AstraZeneca is a global, innovation-driven biopharmaceutical business that primarily focuses on the discovery, development, and commercialization of prescription medicines. The company is a leader in several medical fields, including gastrointestinal, cardiovascular, neuroscience, respiratory and inflammation, oncology, and infectious disease medicines. In 2009, AstraZeneca generated global revenues of $32.8 billion. In the United States, AstraZeneca is a $14.8 billion healthcare business.

Solution

AstraZeneca conducted an extensive vendor analysis, evaluating both on-premise and SaaS options. After a five-month review process involving a committee of managers, users, and technology staff, AstraZeneca selected Veeva CRM. The implementation of Veeva CRM took less than three months and was completed on time and under budget. The new system has proven to be extremely intuitive and easy to use, with users requiring only one online training session. Veeva CRM allows AstraZeneca to make changes as often as needed, and the company also benefits from Veeva’s nonstop innovation with transparent system upgrades that are automatically delivered every 120 days.

Impact #1	Veeva CRM met all of AstraZeneca’s system criteria, providing richer reporting, planning, and management functionality.
Impact #2	The system has proven to be extremely intuitive and easy to use, with users requiring only one online training session.
Impact #3	Veeva CRM allows AstraZeneca to make changes as often as needed, significantly reducing the time required to make changes.

Impact #1

Veeva CRM met all of AstraZeneca’s system criteria, providing richer reporting, planning, and management functionality.

Impact #2

The system has proven to be extremely intuitive and easy to use, with users requiring only one online training session.

Impact #3

Veeva CRM allows AstraZeneca to make changes as often as needed, significantly reducing the time required to make changes.

Benefit #1	Estimated return on investment of 29%
Benefit #2	Annual cost saving of 30%
Benefit #3	Increased reporting efficiency by 89%

Benefit #1

Estimated return on investment of 29%

Benefit #2

Annual cost saving of 30%

Benefit #3

Increased reporting efficiency by 89%

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Overview

AstraZeneca Implements Veeva CRM for Enhanced Functionality and Cost Savings

Operational Impact

Quantitative Benefit