CARTO
Case Studies
ASDA's Strategic Expansion Using CARTO for Site Selection
Overview
Operational Impact
The use of CARTO's location data and insights platform has significantly improved ASDA's strategic decision-making process. With the ability to visualize and enrich their datasets with up-to-date data, ASDA can make more informed decisions as they expand their 'toyou' parcel service. The use of spatial data, including points of interest, human mobility data, and demographics, has allowed ASDA to identify which locations will drive the highest volume of returns and collections. This has also helped them understand the optimal times people are typically near a site, enabling them to strategically place their external drop boxes. The solution has also helped ASDA avoid cannibalizing areas near their pre-existing estates, ensuring a more efficient and profitable expansion. | |