Asahi Group Holdings: Modernizing Legacy Systems with Google Cloud

Asahi Group Holdings, a global corporation with a diverse portfolio in food and beverages, was facing challenges with its legacy systems. Back in 2014, the company lacked the necessary environment and tools to carry out its vision, which was affecting daily operations. The IT department was becoming a cost center, with the team focused on updating tools daily. As part of their growth strategy and mission of creating “a winning Asahi”, the company needed to modernize its business systems. Extending the life of existing assets and moving to a new environment became a priority. However, the company had limited resources to achieve this.

Asahi Group Holdings, Ltd., founded on 1 September, 1949, is a global corporation that engages in the manufacture and sale of food and beverages. It operates through various segments, including alcoholic beverages, soft drinks, food, logistics, and other businesses. The company is headquartered in Tokyo, Japan. Asahi Group is renowned for making some of the world's well-known Japanese beers and prides itself on adopting a 'glocal' mindset with innovation ingrained deep in their DNA. As part of their growth strategy, the company is focused on creating 'a winning Asahi' by modernizing their legacy systems.