Anodot Case Studies As Pandemic Up-Ends Travel Industry, Booking Website Uses Autonomous Business Monitoring to Optimize Spending

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	As Pandemic Up-Ends Travel Industry, Booking Website Uses Autonomous Business Monitoring to Optimize Spending Anodot

As Pandemic Up-Ends Travel Industry, Booking Website Uses Autonomous Business Monitoring to Optimize Spending

Anodot

Technology Category	Analytics & Modeling - Real Time Analytics Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Fraud Detection Predictive Maintenance Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	GetYourGuide, a global booking platform for travelers, was facing challenges in spotting issues in their business data in real-time. They were taking too long to identify problems, which led to revenue losses in their cloud services and marketing budgets, and negatively impacted user experience. The company needed an automated solution to control cloud costs, track product usage for changing revenue, and monitor marketing activity and ad spend. The global pandemic further complicated matters, as the travel industry was severely impacted, and GetYourGuide had to adjust its operations and spending accordingly. Read More
About Customer	GetYourGuide is a global booking platform that connects travelers with various activities and experiences in their travel destinations. The platform offers skip-the-line tickets to iconic attractions, walking tours by local experts, immersive food and beverage tours, cooking and craft classes, and unique experiences. Since 2009, travelers from over 170 countries have booked more than 40 million tours, activities, and attraction tickets through GetYourGuide. The service offers more than 40,000 activities in locales around the globe. The company is powered by a team of more than 500 travel experts and technologists, and is headquartered in Berlin, Germany, with offices in 16 countries around the world. Read More
Solution	GetYourGuide implemented Anodot Autonomous Business Monitoring for over two years. The engineering team found multiple uses for anomaly detection, from monitoring revenue to watching for brand hijacking and affiliate fraud. Anodot's alerts brought attention to underlying issues much more quickly than any other method, helping prevent financial loss and keeping their global business running smoothly. During the pandemic, GetYourGuide used the slow business times to re-architect its main application, breaking it up from monolithic code into microservices. Anodot's system continued to monitor data patterns during this process, alerting the team if any issues arose. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Fraud Detection

Predictive Maintenance

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

GetYourGuide, a global booking platform for travelers, was facing challenges in spotting issues in their business data in real-time. They were taking too long to identify problems, which led to revenue losses in their cloud services and marketing budgets, and negatively impacted user experience. The company needed an automated solution to control cloud costs, track product usage for changing revenue, and monitor marketing activity and ad spend. The global pandemic further complicated matters, as the travel industry was severely impacted, and GetYourGuide had to adjust its operations and spending accordingly.

About Customer

GetYourGuide is a global booking platform that connects travelers with various activities and experiences in their travel destinations. The platform offers skip-the-line tickets to iconic attractions, walking tours by local experts, immersive food and beverage tours, cooking and craft classes, and unique experiences. Since 2009, travelers from over 170 countries have booked more than 40 million tours, activities, and attraction tickets through GetYourGuide. The service offers more than 40,000 activities in locales around the globe. The company is powered by a team of more than 500 travel experts and technologists, and is headquartered in Berlin, Germany, with offices in 16 countries around the world.

Solution

GetYourGuide implemented Anodot Autonomous Business Monitoring for over two years. The engineering team found multiple uses for anomaly detection, from monitoring revenue to watching for brand hijacking and affiliate fraud. Anodot's alerts brought attention to underlying issues much more quickly than any other method, helping prevent financial loss and keeping their global business running smoothly. During the pandemic, GetYourGuide used the slow business times to re-architect its main application, breaking it up from monolithic code into microservices. Anodot's system continued to monitor data patterns during this process, alerting the team if any issues arose.

Impact #1	Anodot's system adjusted to the new normal of the pandemic quickly, adjusting its algorithms to new data patterns as business slowly picked up.
Impact #2	Anodot helped GetYourGuide identify anomalies quickly, allowing for corrections to be made and revenue loss to be minimized.
Impact #3	Anodot's alerts allowed GetYourGuide to address issues with their ad campaigns right away, preventing further financial loss.

Impact #1

Anodot's system adjusted to the new normal of the pandemic quickly, adjusting its algorithms to new data patterns as business slowly picked up.

Impact #2

Anodot helped GetYourGuide identify anomalies quickly, allowing for corrections to be made and revenue loss to be minimized.

Impact #3

Anodot's alerts allowed GetYourGuide to address issues with their ad campaigns right away, preventing further financial loss.

Benefit #1	Anodot helped GetYourGuide identify a 154 percent spike in the S3 bucket size, allowing them to quickly fix the problem.
Benefit #2	Anodot reported a doubling of normal S3 ListRequest usage in a single day, allowing engineers to quickly fix the problem.
Benefit #3	Anodot helped GetYourGuide identify a sudden drop in sales after a code change, potentially saving them approximately 24,000.

Benefit #1

Anodot helped GetYourGuide identify a 154 percent spike in the S3 bucket size, allowing them to quickly fix the problem.

Benefit #2

Anodot reported a doubling of normal S3 ListRequest usage in a single day, allowing engineers to quickly fix the problem.

Benefit #3

Anodot helped GetYourGuide identify a sudden drop in sales after a code change, potentially saving them approximately 24,000.

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Overview

As Pandemic Up-Ends Travel Industry, Booking Website Uses Autonomous Business Monitoring to Optimize Spending

Operational Impact

Quantitative Benefit