Conversica
Case Studies
Artificial Intelligence Delivers 10X ROI in Sales Pipeline for ScaleArc
Overview
Artificial Intelligence Delivers 10X ROI in Sales Pipeline for ScaleArcConversica |
Infrastructure as a Service (IaaS) - Virtual Private Cloud Wearables - Virtual Reality Glasses, Headsets & Controllers | |
Education Oil & Gas | |
Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
System Integration | |
Operational Impact
Thanks to rigorous planning and the thoughtful, yet persistent, Conversica virtual sales assistant, the ScaleArc team has seen measurable, positive results. Business Development Reps have responded positively because workload is reduced, and warm leads get “handed to them on a platter”. Event leads are particularly well served with the Conversica platform, given the sheer volume of contacts. Anecdotally, the company sees Conversica as a meaningful way to re-engage with dormant prospects – Jessica sends them friendly reminders about the ScaleArc solution – and finds Conversica a more effective way to manage leads at scale. In the future, ScaleArc is prepared to leverage Conversica to scale lead volume and approach new markets, as well as to develop and expand a greater number of nurture campaigns by vertical, in concert with the Marketo marketing automation system. | |
Quantitative Benefit
More than 2,500 leads per month flow through the Conversica system | |
For every dollar spent on Conversica, ScaleArc gets $10 in pipeline | |
Conversica delivers a 30X return in “influencer pipeline,” which is pipeline that is not directly attributable to Conversica but has been helped by the platform | |