Case Studies
Ariba Gains 387 New Mqls and Beats Monthly Goals by 118%
Overview
Analytics & Modeling - Predictive Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Ariba generated 387 new MQLs, exceeding their monthly goals by 118%. | |
They populated over 19,000 job functions, creating 128 MQLs. | |
Through job role cleansing, Ariba created 132 MQLs. | |
Quantitative Benefit
$53 million in new subscriptions. | |
387 new MQLs generated, 118% over monthly goals. | |
19,000 job functions populated, creating 128 MQLs. | |