Appier
Case Studies
AREA 02's Digital Transformation: Enhancing Customer Loyalty with AI-Powered Personalized Marketing
Overview
AREA 02's Digital Transformation: Enhancing Customer Loyalty with AI-Powered Personalized MarketingAppier |
Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms | |
Cement E-Commerce | |
Procurement Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
The implementation of Appier's AIQUA AI personalized marketing cloud solution significantly improved AREA 02's operational efficiency and customer engagement. The multichannel marketing strategy and increased communication channels led to an increase in the number of app downloads and coupon redemption rate. The personalized customer journey optimized by AIQUA resulted in a smooth customer experience, leading to higher customer loyalty and repeat purchases. The solution also enabled AREA 02 to better understand its members and their needs, providing the right services and experiences. The company is now able to monitor all interactions with customers and provide personalized push notifications, creating a perfect interaction experience that encourages them to become members. This has led to an increase in the number of repeat customers and products, and a significant growth in the member return visit rate. | |
Quantitative Benefit
Annual growth in gross merchandise volume of 28% | |
Increase in the return visit rate of 30% | |
Reduction in customer acquisition costs of 38% | |