Google Cloud Platform Case Studies Arcules: Leveraging Google Cloud for Enhanced Video Cloud IoT Services
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Arcules: Leveraging Google Cloud for Enhanced Video Cloud IoT Services

Google Cloud Platform
Cybersecurity & Privacy - Cloud Security
Sensors - Camera / Video Systems
National Security & Defense
Retail
Maintenance
Quality Assurance
Retail Store Automation
Tamper Detection
Cloud Planning, Design & Implementation Services
Training
Arcules, a Google Cloud partner and a fast-growing Canon company, was launched to pursue new opportunities based on Milestone’s 20 years in on-premises video monitoring and video management software solutions. The company aimed to provide a unified solution that analyzes data from video cameras and IoT devices for actionable insights to improve security measures and boost operational efficiencies. However, Arcules faced a significant challenge in terms of latency due to the high bandwidth of video data. During the testing and development of its solution, the Arcules IT team expected to see up to 8 seconds of latency. Storage was also a major concern for the company, as the platform was expected to handle a large volume of video and IoT data. Additionally, the company wanted to eliminate mundane infrastructure management tasks such as security patches and upgrades to focus on higher-value, customer-centric solutions.
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Arcules is a Google Cloud partner and a fast-growing Canon company that was spun out from Milestone Systems. The company was launched to pursue new opportunities based on Milestone’s 20 years in on-premises video monitoring and video management software solutions. Arcules transforms video into powerful business intelligence by aggregating video and IoT data using AI and cloud technologies. The company’s solutions help enterprises optimize their business operations and make the world a safer place. The Arcules platform enables more robust insights for retail foot path, sentiment, and dwell-time analyses, using video cameras and IoT devices to correlate data on shopper behaviors in store.
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Arcules leveraged Google Cloud to overcome these challenges. Google Kubernetes Engine on Google Cloud demonstrated just 1.2 seconds of egress latency for live video right out of the gate, significantly reducing the expected latency. The wide range of Google Cloud storage options and guaranteed IOPS helped Arcules find the best option for storing and analyzing the data. The managed services provided by Google Cloud allowed Arcules to focus on innovative ways to add value for its customers. With the company’s Google Cloud infrastructure in place, it became easier for Arcules to remotely handle firmware updates for devices on its customers’ premises, quickly and with minimal expense. Arcules also recognized the security advantages offered by Google Cloud for bolstering the end-to-end security capabilities of its own service offering. NCC Group, a Google Cloud Security Services Partner, set up the Google Cloud policies and permissions, in addition to conducting threat penetration testing to help Arcules strengthen its systems.
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The use of Google Cloud has significantly improved the operational efficiency of Arcules. The company has been able to move from traditional security practices to proactive and preventative measures. The use of artificial intelligence and machine learning has enabled the company to automatically detect security threats in real time. The company has also been able to provide a unified platform for analyzing IoT and video data, enabling customers to make actionable insights to increase revenue and reduce costs. The use of Google Kubernetes Engine has simplified operations and management with the use of containers. The company has also been able to retrain its neural networks using TensorFlow, based on the customer’s desired parameters, providing more personalized and efficient services.
Reduced latency from expected 8 seconds to just 1.2 seconds
Managed to handle large volumes of video and IoT data efficiently
Significantly reduced the time and cost involved in firmware updates for devices on customers’ premises
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