Aptivio Case Studies Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets

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	Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets Aptivio

Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets

Aptivio

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Sales & Marketing
Use Cases	Inventory Management
Challenge	CREALOGIX, a global leader in digital banking technology, was facing challenges in executing their Go-To-Market (G2M) strategy in emerging markets, specifically in Australia, New Zealand, and the Pacific Islands. The company was struggling with lead generation efficiency and effectiveness, establishing connections with relevant buyers, resolving contact issues, and discovering targeted opportunities for early contact with prospects. Their G2M strategy was aimed at various segments including retail, SME, and medium-corporate banking and wealth management firms. The main challenge was to develop the market, build brand relationships and presence, establish partner relationships, and identify potential opportunities. Read More
About Customer	CREALOGIX is a Swiss Fintech 100 company and a publicly-listed global leader in digital banking technology. With 25 years of experience, the company provides innovative front-end solutions that enable banking and wealth management firms to enhance their digital customer relationships and revenues. CREALOGIX has been targeting the Australia, New Zealand, and Pacific Island markets, focusing on market development, brand relationships, building a brand presence, partner relationships, and identifying potential opportunities. Their G2M strategy is being executed across various segments including retail, SME, and medium-corporate banking and wealth management firms. Read More
Solution	To overcome these challenges, CREALOGIX turned to Aptivio, an all-in-one buyer intent AI platform. Aptivio was identified as the ideal solution to assist CREALOGIX with their G2M strategy execution. The solution involved a custom platform configuration and data integration, which enabled the identification of potential buyers, understanding their intent, and resolving contact issues accurately. Aptivio's AI-powered platform was deployed in CREALOGIX's G2M execution, providing instant time-to-value. The platform's capabilities allowed CREALOGIX to discover hidden opportunities based on geographic location and targeted activity areas, and execute tailored outreach by prospect buying stage. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management

Challenge

CREALOGIX, a global leader in digital banking technology, was facing challenges in executing their Go-To-Market (G2M) strategy in emerging markets, specifically in Australia, New Zealand, and the Pacific Islands. The company was struggling with lead generation efficiency and effectiveness, establishing connections with relevant buyers, resolving contact issues, and discovering targeted opportunities for early contact with prospects. Their G2M strategy was aimed at various segments including retail, SME, and medium-corporate banking and wealth management firms. The main challenge was to develop the market, build brand relationships and presence, establish partner relationships, and identify potential opportunities.

About Customer

CREALOGIX is a Swiss Fintech 100 company and a publicly-listed global leader in digital banking technology. With 25 years of experience, the company provides innovative front-end solutions that enable banking and wealth management firms to enhance their digital customer relationships and revenues. CREALOGIX has been targeting the Australia, New Zealand, and Pacific Island markets, focusing on market development, brand relationships, building a brand presence, partner relationships, and identifying potential opportunities. Their G2M strategy is being executed across various segments including retail, SME, and medium-corporate banking and wealth management firms.

Solution

To overcome these challenges, CREALOGIX turned to Aptivio, an all-in-one buyer intent AI platform. Aptivio was identified as the ideal solution to assist CREALOGIX with their G2M strategy execution. The solution involved a custom platform configuration and data integration, which enabled the identification of potential buyers, understanding their intent, and resolving contact issues accurately. Aptivio's AI-powered platform was deployed in CREALOGIX's G2M execution, providing instant time-to-value. The platform's capabilities allowed CREALOGIX to discover hidden opportunities based on geographic location and targeted activity areas, and execute tailored outreach by prospect buying stage.

Impact #1	The deployment of Aptivio's AI-powered platform in CREALOGIX's G2M execution resulted in significant operational improvements. The platform's capabilities allowed CREALOGIX to efficiently and effectively generate leads, connect with relevant buyers, and resolve contact issues. Furthermore, it enabled the company to discover targeted opportunities for early contact with prospects. The custom platform configuration and data integration provided by Aptivio allowed CREALOGIX to tailor their outreach based on the prospect's buying stage. This resulted in a more efficient and effective G2M strategy execution, enhancing CREALOGIX's market development, brand relationships, and presence in the targeted markets.

Impact #1

The deployment of Aptivio's AI-powered platform in CREALOGIX's G2M execution resulted in significant operational improvements. The platform's capabilities allowed CREALOGIX to efficiently and effectively generate leads, connect with relevant buyers, and resolve contact issues. Furthermore, it enabled the company to discover targeted opportunities for early contact with prospects. The custom platform configuration and data integration provided by Aptivio allowed CREALOGIX to tailor their outreach based on the prospect's buying stage. This resulted in a more efficient and effective G2M strategy execution, enhancing CREALOGIX's market development, brand relationships, and presence in the targeted markets.

Benefit #1	<30% conversion rate from campaign impressions to engagement
Benefit #2	1.5k pre-qualified opportunities detected
Benefit #3	Discovery of hidden opportunities based on geographic location and targeted activity areas

Benefit #1

<30% conversion rate from campaign impressions to engagement

Benefit #2

1.5k pre-qualified opportunities detected

Benefit #3

Discovery of hidden opportunities based on geographic location and targeted activity areas

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Overview

Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets

Operational Impact

Quantitative Benefit