MindTickle Case Studies Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement

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	Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement MindTickle

Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement

MindTickle

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Software
Applicable Functions	Sales & Marketing
Services	Data Science Services Software Design & Engineering Services
Challenge	Appier, a global provider of AI-powered marketing automation software, was facing challenges with its rapidly growing sales teams. The teams needed just-in-time training and frequent knowledge updates. Moreover, the teams were geographically distributed and working in different time zones, making it difficult to monitor enablement without analytics. The company needed a flexible and simple sales enablement solution to address these challenges. Read More
About Customer	Appier is a leader in AI-driven marketing solutions. The company was launched in 2012 and is headquartered in Taipei, Taiwan. It has grown exponentially since its inception, starting with only 20 employees in 2014 and now boasting more than 300 employees located globally. Appier serves over 1,000 brands and agencies from offices in 14 markets across Asia. Its cross-screen AI technology is relied upon by more than 1,000 businesses around the world, including global brands like Audi, Minute Maid, and Estee Lauder. Read More
Solution	Appier chose MindTickle’s analytics-driven platform as its sales enablement solution due to its flexibility and simplicity. The implementation of MindTickle’s platform was completed in less than a month. Appier initially used MindTickle for new hire orientation and a five-part training series on basic sales skills, the company’s sales process, and sales best practices. The platform also enabled periodic updates to keep reps informed about the latest product technologies. Appier quickly rolled out the solution to more than 90 users and 25 content creators. Strong messaging from management underscored the importance of the initiative and drove adoption. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Services

Data Science Services

Software Design & Engineering Services

Challenge

Appier, a global provider of AI-powered marketing automation software, was facing challenges with its rapidly growing sales teams. The teams needed just-in-time training and frequent knowledge updates. Moreover, the teams were geographically distributed and working in different time zones, making it difficult to monitor enablement without analytics. The company needed a flexible and simple sales enablement solution to address these challenges.

About Customer

Appier is a leader in AI-driven marketing solutions. The company was launched in 2012 and is headquartered in Taipei, Taiwan. It has grown exponentially since its inception, starting with only 20 employees in 2014 and now boasting more than 300 employees located globally. Appier serves over 1,000 brands and agencies from offices in 14 markets across Asia. Its cross-screen AI technology is relied upon by more than 1,000 businesses around the world, including global brands like Audi, Minute Maid, and Estee Lauder.

Solution

Appier chose MindTickle’s analytics-driven platform as its sales enablement solution due to its flexibility and simplicity. The implementation of MindTickle’s platform was completed in less than a month. Appier initially used MindTickle for new hire orientation and a five-part training series on basic sales skills, the company’s sales process, and sales best practices. The platform also enabled periodic updates to keep reps informed about the latest product technologies. Appier quickly rolled out the solution to more than 90 users and 25 content creators. Strong messaging from management underscored the importance of the initiative and drove adoption.

Impact #1	Enabled reps to hone their sales skills and quickly understand new product technologies.
Impact #2	Provided a cost-effective alternative that allowed sales reps to learn at their own pace.
Impact #3	Expanded enablement rapidly to include training for account managers.

Impact #1

Enabled reps to hone their sales skills and quickly understand new product technologies.

Impact #2

Provided a cost-effective alternative that allowed sales reps to learn at their own pace.

Impact #3

Expanded enablement rapidly to include training for account managers.

Benefit #1	A benchmark of 75 percent completion in consuming content is a must for all teams.
Benefit #2	The current average completion rate per team is higher than 90 percent, with some teams above 95 percent.

Benefit #1

A benchmark of 75 percent completion in consuming content is a must for all teams.

Benefit #2

The current average completion rate per team is higher than 90 percent, with some teams above 95 percent.

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Overview

Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement

Operational Impact

Quantitative Benefit