Software AG Case Studies Angostura’s Mobile Order Process Transforms the Customer Experience

Edit This Case Study Record

	Angostura’s Mobile Order Process Transforms the Customer Experience Software AG

Angostura’s Mobile Order Process Transforms the Customer Experience

Software AG

Technology Category	Application Infrastructure & Middleware - API Integration & Management Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Inventory Management
Services	Software Design & Engineering Services System Integration
Challenge	Angostura Limited, a leading Caribbean rum producer, was facing challenges with its manual, paper-based sales process. The process was creating delays in getting orders and related information into SAP. The salesperson had to physically print the customer’s current data before a customer visit and orders and payment receipts were handwritten and manually entered later into SAP. This required the manual intervention from at least four separate departments multiple times along the process. While in the field, the salesperson could not directly answer customer questions regarding available stock and account balances, and would need to phone the related area to inquire. Read More
About Customer	Angostura Limited is a leading Caribbean rum producer with a superb collection of bitters, rum and vodka products. The world’s market leader for bitters, the company has a global geographic reach into 164 markets. Angostura has been producing bitters for more than 190 years based on a secret recipe that is known to only five people. A preferred employer of choice in Trinidad and Tobago, the company employs 330 permanent staff and a seasonal workforce of 100 people. With more than 95 percent market share in Trinidad and Tobago, Angostura Limited is continually growing its market share globally and constantly looks at competition, pricing and taste profiles to compete even more effectively. Read More
Solution	To support Angostura’s continuous business growth, IT’s objective was to use digital technologies to improve business processes, increase organizational efficiency and manage costs better. For this initiative, Angostura selected Software AG’s webMethods Mobile Suite. The solution employs an iPad app that gives the salesperson current information from SAP integrated with order functionality in an easy-to-use mobile format. The sales process is done in real time and orders are automatically sent from the mobile app to SAP via the SAP NetWeaver gateway. The mobile app further streamlines the sales process with a new digital product catalog and the ability to provide customer-specific discounts and digital order-signing approvals. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Inventory Management

Services

Software Design & Engineering Services

System Integration

Challenge

Angostura Limited, a leading Caribbean rum producer, was facing challenges with its manual, paper-based sales process. The process was creating delays in getting orders and related information into SAP. The salesperson had to physically print the customer’s current data before a customer visit and orders and payment receipts were handwritten and manually entered later into SAP. This required the manual intervention from at least four separate departments multiple times along the process. While in the field, the salesperson could not directly answer customer questions regarding available stock and account balances, and would need to phone the related area to inquire.

About Customer

Angostura Limited is a leading Caribbean rum producer with a superb collection of bitters, rum and vodka products. The world’s market leader for bitters, the company has a global geographic reach into 164 markets. Angostura has been producing bitters for more than 190 years based on a secret recipe that is known to only five people. A preferred employer of choice in Trinidad and Tobago, the company employs 330 permanent staff and a seasonal workforce of 100 people. With more than 95 percent market share in Trinidad and Tobago, Angostura Limited is continually growing its market share globally and constantly looks at competition, pricing and taste profiles to compete even more effectively.

Solution

To support Angostura’s continuous business growth, IT’s objective was to use digital technologies to improve business processes, increase organizational efficiency and manage costs better. For this initiative, Angostura selected Software AG’s webMethods Mobile Suite. The solution employs an iPad app that gives the salesperson current information from SAP integrated with order functionality in an easy-to-use mobile format. The sales process is done in real time and orders are automatically sent from the mobile app to SAP via the SAP NetWeaver gateway. The mobile app further streamlines the sales process with a new digital product catalog and the ability to provide customer-specific discounts and digital order-signing approvals.

Impact #1	Simplified, transparent order process is two times faster
Impact #2	Reduces errors and increases staff productivity
Impact #3	Better customer relationships

Impact #1

Simplified, transparent order process is two times faster

Impact #2

Reduces errors and increases staff productivity

Impact #3

Better customer relationships

Benefit #1	20% higher sales team efficiency
Benefit #2	Frees 2,700 hours per year for service excellence
Benefit #3	25% less processing costs

Benefit #1

20% higher sales team efficiency

Benefit #2

Frees 2,700 hours per year for service excellence

Benefit #3

25% less processing costs

Download PDF Version

Overview

Angostura’s Mobile Order Process Transforms the Customer Experience

Operational Impact

Quantitative Benefit