Case Studies Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

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	Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

Technology Category	Cybersecurity & Privacy - Security Compliance Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Food & Beverage Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Fraud Detection Remote Asset Management Remote Control
Services	System Integration Training
Challenge	Anderson Seafoods' e-commerce offering was met with rave reviews and instant repeat customers, yet it also attracted unwelcome attention from fraudsters targeting the new site with fraudulent orders. Manual order reviews, frequent phone calls to merchant services, and efforts to prevent chargebacks added a minimum of a half hour of back-office work to each transaction. Time-consuming validations, costly chargebacks, and lost product concerns were wasting valuable man-hours and taking the focus off growing the business. As demand for their online store grew and the 2011 holiday season loomed ahead, Anderson Seafoods knew they needed to take a proactive stand in the fight against retail fraud. Read More
About Customer	Anderson Seafoods has built a stellar reputation over 30 years as a leading wholesale seafood provider to the West Coast’s finest restaurants, grocers, and hotels. This strong foundation perfectly positioned them to enter the world of retail e-commerce. Anderson Seafoods was confident they could leverage significant economies of scale and excellent supplier relationships to bring consumers a superior seafood product that is 3-8 days fresher than available elsewhere. After working to design a flawless next-day delivery logistics plan and a flavorful customer-friendly website, Anderson Seafoods opened their online store in early 2011, bringing access to premium quality seafood to consumers all across the United States. Read More
Solution	LexisNexis® Retail Fraud Manager offered Anderson Seafoods a solution for managing Card Not Present transactions that seamlessly integrated into their order workflow and delivered a stronger level of fraud defense. Since fresh seafood orders are very time-sensitive, the ability to instantly access leading fraud detection tools and automatically execute information searches to resolve exceptions played a large role in Anderson choosing Retail Fraud Manager. Alberto Andrade, Chief Financial Officer and Vice President of Business Development at Anderson Seafoods, noted that the product's interface with their retail site and integration into their front and back-end processes made Retail Fraud Manager easy to use. The initial implementation went very smoothly, and their experience with Retail Fraud Manager has been very positive, thanks to the ongoing support of LexisNexis® team members and their ability to provide on-the-spot resolution whenever a question arises. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Security Compliance

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Fraud Detection

Remote Asset Management

Remote Control

Services

System Integration

Training

Challenge

Anderson Seafoods' e-commerce offering was met with rave reviews and instant repeat customers, yet it also attracted unwelcome attention from fraudsters targeting the new site with fraudulent orders. Manual order reviews, frequent phone calls to merchant services, and efforts to prevent chargebacks added a minimum of a half hour of back-office work to each transaction. Time-consuming validations, costly chargebacks, and lost product concerns were wasting valuable man-hours and taking the focus off growing the business. As demand for their online store grew and the 2011 holiday season loomed ahead, Anderson Seafoods knew they needed to take a proactive stand in the fight against retail fraud.

About Customer

Anderson Seafoods has built a stellar reputation over 30 years as a leading wholesale seafood provider to the West Coast’s finest restaurants, grocers, and hotels. This strong foundation perfectly positioned them to enter the world of retail e-commerce. Anderson Seafoods was confident they could leverage significant economies of scale and excellent supplier relationships to bring consumers a superior seafood product that is 3-8 days fresher than available elsewhere. After working to design a flawless next-day delivery logistics plan and a flavorful customer-friendly website, Anderson Seafoods opened their online store in early 2011, bringing access to premium quality seafood to consumers all across the United States.

Solution

LexisNexis® Retail Fraud Manager offered Anderson Seafoods a solution for managing Card Not Present transactions that seamlessly integrated into their order workflow and delivered a stronger level of fraud defense. Since fresh seafood orders are very time-sensitive, the ability to instantly access leading fraud detection tools and automatically execute information searches to resolve exceptions played a large role in Anderson choosing Retail Fraud Manager. Alberto Andrade, Chief Financial Officer and Vice President of Business Development at Anderson Seafoods, noted that the product's interface with their retail site and integration into their front and back-end processes made Retail Fraud Manager easy to use. The initial implementation went very smoothly, and their experience with Retail Fraud Manager has been very positive, thanks to the ongoing support of LexisNexis® team members and their ability to provide on-the-spot resolution whenever a question arises.

Impact #1	The implementation of Retail Fraud Manager was completed in November, just ahead of the busy holiday season.
Impact #2	Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.
Impact #3	They were able to fully leverage specials, flash sales, and subscription sales sites to drive even more business to their site.

Impact #1

The implementation of Retail Fraud Manager was completed in November, just ahead of the busy holiday season.

Impact #2

Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.

Impact #3

They were able to fully leverage specials, flash sales, and subscription sales sites to drive even more business to their site.

Benefit #1	Manual order reviews, which previously added a minimum of a half hour of back-office work to each transaction, were significantly reduced.
Benefit #2	Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.

Benefit #1

Manual order reviews, which previously added a minimum of a half hour of back-office work to each transaction, were significantly reduced.

Benefit #2

Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.

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Overview

Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

Operational Impact

Quantitative Benefit